@sajithpai@decka227 6/ Coupled with these reasons, Transsion was also better organized and understood the reasons behind their success better. My guess is that Micromax also had the same opportunity which they blew up by vacating feature phones and shifting focus to low to mid-end smartphones.
@sajithpai@decka227 5/ Also critical was that Transsion being a Chinese company had the strongest and possibly the most efficient Chinese supply chain. That their market was Africa, which was least upended by smartphones and online also helped.