Olga Rusakova

Head of Communications at @evilmartians. I promote developer tools and open source in a world where the mere mention of marketing usually sends devs running

[imgproxy @imgproxy_net]

London meets imgproxy! Our long-time friend, @HolymayTwit, dropped knowledge bombs about open source promotion at @openuk_uk’s meetup, sharing real-world imgproxy insights and golden tips!

[Lucian Ghinda @lucianghinda]

Talking about #Marketing when the target group are #developers, I think the advice in this article from @evilmartians could be applied also on some posts that we share on social media:

https://t.co/gVJZ3ihKb5

[Evil Martians @evilmartians]

In this post, some thoughts from us based on our experience with products like @imgproxy_net, @any_cable, and @PostCSS: https://t.co/NDJyK0X5gM

[Olga Rusakova @HolymayTwit]

Let’s stop overusing cliches like “from developers to developers”, “next-gen”, “future-proof”, “blazing-fast”, “innovative” and others. Plus, some other common content mistakes that can be easily found on developer tool websites — and how to avoid them.

https://t.co/iTvxyD3Asx

[Olga Rusakova @HolymayTwit]

@evilmartians “Ecosystem” and “unprecedented” are in my Top of the most irritating cliches

[Evil Martians @evilmartians]

“Trailblazing, lightning-fast, innovation for everyone”. Do you have any dev tool copy you find particularly tired? Let us know and share it!

Then, check out our new post in this thread where we’re helping to raise awareness of common copy missteps. ⤵️

[Olga Rusakova @HolymayTwit]

Build your in-house solution or pause your “not invented here” syndrome and opt for an open source one? Some thoughts about this tough call in my new article for @OpenSourceOrg, inspired by the @imgproxy_net team.

https://t.co/utKekAiEAR

[Evil Martians @evilmartians]

Congrats to our own @HolymayTwit, for making it on @OpenSourceOrg’s top articles in 2024! (The second article in the list below.) Read her work here: https://t.co/ST4SQKiWn2

[Evil Martians @evilmartians]

PostCSS creator @sitnikcode has 20+ years of open source experience with multiple success stories. In this new post, he shares practical steps on how to make your open source popular—and why to make open source at all.

https://t.co/BvuHvXVlMs

[Evil Martians @evilmartians]

🤔 Wondering how small Rails teams can build world-class UIs and win markets in 2025? Us too. We spent 2 years finding the perfect frontend toolkit for startup productivity. Here's the story, hot off the presses. https://t.co/8LoF5cqEIg

[Victoria Melnikova @vmelnikova_en]

https://t.co/C1rc8uH09e is taking the world by storm.
In this article I dive deep into how @stackblitz made their code gen product grow from 0 to $4M ARR in a month, and how that’s affecting @supabase and everyone one of us, frankly

https://t.co/fUmTtZZzLB

@ericsimons40

[Evil Martians @evilmartians]

We've worked with dozens of early-stage startups and seen how rushed product development can blur founder focus, blow up budgets, and lead to frustration. In this post, we lay out common stumbles and share lessons from those in our orbit.

https://t.co/jjzsIJAaip

[Olga Rusakova @HolymayTwit]

Sound insane to promote your new release for 7 days in a row? In fact, launch weeks are a proven promotional strategy—and possibly the best fit for small teams, since they can be done even with limited resources.

https://t.co/Xklttf2jT8

[Evil Martians @evilmartians]

Launch weeks are a tested promotional strategy for early stage startups (and especially for developer tools with small teams!) In this new post, we untangle launch weeks and share tips for organizing your own. https://t.co/RGrnhXi3Vb

[Olga Rusakova @HolymayTwit]

This was my personal pain: for many years, we tried motivating engineers to create content with swag, gadgets and pizza. Nothing worked. At @evilmartians, we discovered some motivational perks, and surprise, they have nothing to do with financial bonuses!

https://t.co/gZoeMVsHHW

[Evil Martians @evilmartians]

We know from our work in the developer tools world that promoting your product can be a real challenge, especially for startups. Read our guide and face it head on! https://t.co/x72X2viZJ1

[Evil Martians @evilmartians]

Hiring! On our distributed team, you’ll go beyond managing projects, timelines, & tasks, and be involved in pre-sales & building long-term relationships. Wide range of benefits! We're open to a diverse range of talent; check the link to learn and apply! https://t.co/5Kc0Y4Yl81

[Olga Rusakova @HolymayTwit]

I’ve heard many times from OSS authors that the hardest thing is getting more users—nobody wants to be one of those pushy people hyping their work for their projects.

Well, there are still some ways to promote your OSS while avoiding tactics like that!

https://t.co/P6IgMMJyV4

[imgproxy @imgproxy_net]

Content generation is a pain point in the dev tools world (for us, too!) @HolymayTwit accumulated all the experience she got while working with OSS and COSS products (including imgproxy, for sure!) and shared slides from @05F5Summit with some insights on how to build a content culture.

[Olga Rusakova @HolymayTwit]

When I delivered this talk at the @05F5Summit (@EmilyOmier and Remy Bertot, thanks!), I didn’t expect that content generation would be such a strong pain for dev tool startups.

An extended version of my slides with some insights and recommendations: https://t.co/TB1pXajrI4