Houston Kold

Sharing insights from building $1M/year Creator Business

[Houston Kold @HoustonKold]

Small tweaks lead to big results.

Chris has an audience.

Last week we hopped on a call and he said his CTAs were not generating leads.

I checked it and I instantly saw the problem.

After a small tweak, he hopped on our group call a week later sharing his win.

[Houston Kold @HoustonKold]

I'm 30.

Ive been a freelancer for 10 years.

It was ok.

9 months ago - I decided to take my personal brand seriously.

First 4 months I made $0.

Today…

I've earned over $26,000 from posting content.

You cant lose if you don’t quit.

Keep going.

[Houston Kold @HoustonKold]

Business you build should serve you first.

We got in business because we wanted freedom, financial and location.

So what’s the point of building something that you’ll become a slave to?

Build it the right way from the start.

[Houston Kold @HoustonKold]

Too many try to reinvent the wheel, when all they need to do is repeat successful actions of others.

[Houston Kold @HoustonKold]

Your business should serve you first.

Working on a business that you enjoy will get your clients better results.

[Houston Kold @HoustonKold]

@maalyco Facts.

[Houston Kold @HoustonKold]

Building an audience of fish is dangerous because they never buy…

… But they make you feel like they will.

Whales dont have time to engage, but they have problems you can solve and money to pay you for the solution.

Focus on whales. Its a better use of your time.

[Houston Kold @HoustonKold]

Added $3.5K in MRR to my 1-Person Business without creating anything new.

I just simply asked if my current clients want more help.

[Houston Kold @HoustonKold]

Instead of being a content creator, become content collector.

I failed many times in content creation because I tried to be someone else.

It caused burnout and lack of content ideas.

Then I learned to talk about the stuff I was doing.

Never ran out of ideas ever again.

[Houston Kold @HoustonKold]

@DaviTheEditor You know it 🥷

[Houston Kold @HoustonKold]

Opportunities are disguised as risks.

You put your future at risk by not taking any risks.

[Houston Kold @HoustonKold]

@Alitopedits Partially true, problem I had was that I did not know how to monetise the attention I had, then I learned how to do it.

[Houston Kold @HoustonKold]

I was a Content Creator for 6 months.

Built an audience of 50,000 and made embarrassing low amount of money.

Then I switched to being a Profit Creator and made $2K my first month and committed to the process.

Never looked back.

My students now make money with tiny audiences.

[Houston Kold @HoustonKold]

@theseancanela Gonna have to engage more 🥷

[Houston Kold @HoustonKold]

@joachimheydrich Keep grinding G

[Houston Kold @HoustonKold]

@Edi__Apostol Brutal and massive action.

[Houston Kold @HoustonKold]

@anthonyriera Ill skip the cold plunge, otherwise im in 🥷

[Houston Kold @HoustonKold]

@oskarolarsbo Early days of Fiverr doing graphic design. Made $2k. My parents asked me if I was scamming people lol.

[Houston Kold @HoustonKold]

@ZssBecker @GRomePow Exactly this.

[Houston Kold @HoustonKold]

@realstewpeters Eminem made this to diss Britney. 😂

[Houston Kold @HoustonKold]

@Alitopedits Appreciate it bro. Started taking my brand serious in July 2023 for context.

[Houston Kold @HoustonKold]

Not so long ago, I was at the rock bottom.

2022:
• Video games 24/7
• Out of shape & depressed
• Inconsistent freelance income

2024:
• Made $17K in last 90 days on IG
• Taking my GF on trips
• In the best shape of my life

Building a Personal Brand changed my life.