Howard's Plate

What's on Howard's plate 🐖 #HowardsPlate and in his glass 🍺

Ts&C's: if your menu is a QR code I'm leaving. Your terms do not apply 🚫

[Howard's Plate @HowardsPlate]

Is everything OK? You haven't photographed your food.

[Yvonne-(Brazen Hussy) @yvylew]

So nice to see a cook from a.Carribean background on #MasterChefUk that's not cooking with jerk dis and jerk dat. Like that's all we can cook with. Well done to the deserved winner

[Niecy O'Keeffe @NiecyOKeeffe]

Yasss! Queen! Jhahe! Winner.
#masterchefuk
#masterchef

[Howard's Plate @HowardsPlate]

Always have a starter – and be wary of specials: restaurant critics on 14 ways to order the perfect meal.

https://t.co/LqHNBAXroo

[Tweedy Pubs @TweedyPubs]

A couple of lunchtime pints in central London pubs which remain reassuringly old school. Just look at those carpets.

The Old Coffee House, Soho.
The Red Lion, Crown Passage, St. James's.

[ThatPubChick 🥂 @pub_that]

Squse me what? We’ve had April Fools haven’t we?

Is this one of those things that Gov now want us to start campaigning against so we take our eye off the real issue of VAT. They’ll then do a U turn & claim they’re saving us millions on tax that never existed in the first place?

[Howard's Plate @HowardsPlate]

Fabulous Herdwick hogget cutlets from Yew Tree Farm Heritage Meats, English asparagus and crisped Jersey Royals on #HowardsPlate tonight.
Read more about how they're reared here; Heritage Meats – Yew Tree Farm https://t.co/URBfo2urSp

[Howard's Plate @HowardsPlate]

@BoothsCountry @NYBakeryCo The team should consider that when you sell good bagels you sell smoked salmon too. Add in cream cheese and that bag of bagels nets you £10 [Kerching emoji here]

[Howard's Plate @HowardsPlate]

@BoothsCountry these NYC bagels from the @NYBakeryCo are all the bagels we want and need. We don't want them, thinner, sliced, flavoured, etc. or made by anyone else. Please stock them. (Waitrose and Coop already do so we went there.)

[Howard's Plate @HowardsPlate]

#HowardsPlate tonight is asparagus in a cream, parmesan and panchchetta sauce.

[Helena Horton @horton_official]

A new bar in Mayfair is going to be serving Monster Munch martinis. I love both Monster Munch and martinis but unsure about crisps sprinkled on beverages https://t.co/OYPH0SBl4t

[Pulp Librarian @PulpLibrarian]

R. White's lemonade: Secret Lemonade Drinker (1973). Ross McManus (Elvis Costello's dad) sang the jingle and Julian Chagrin provided the comic acting, but it's the ad agency that's the real star here.

Allen, Brady and Marsh was a top 5 agency in the UK with a very distinctive approach and a quirky manner of pitching. Other notable campaigns included The Wonder Of Woolies for Woolworth, and Harp Stays Sharp for Harp Lager.

The agency was one of the Jingle Kings of the '70s and '80s, with Secret Lemonade Drinker only rivalled by Do The Shake And Vac by rival agency Benton and Bowles. Both lean into early rock and roll (Lemonade being more Elvis Presley themed).

Both agencies knew that jingles acted as what we now call memes: repeatable, humorous snippets that you can get the audience to spontaneously remember and indeed sing out loud with the right trigger. Mass reach and mass appeal trumps brand narrative or values in this approach, though the latter are carried by the quality of production. The aim is mimetic dominance, with the hope this translates into sales.

Secret Lemonade Drinker was updated and brought back as a campaign in 1992-93 with a mix of celebrities appearing at the end of the ad: John McEnroe, Ronnie Corbett, Mr. Benn. This approach trades on two other popular ad technique: nostalgia and détournement. The audience is assumed to be media literate and steeped in commercial memory, so the agency can play with this.

The jingle is still remembered today in the UK, showing how long lasting exposure to a meme can be. It also mentions the brand name over 20 times in under 30 seconds. Repetition is often the key to successful communication.

[Howard's Plate @HowardsPlate]

Fusion cookery: the Hairy Bikers cook a British shakshuka! It’s the full English – sausages, bacon, mushrooms, tomatoes, beans and eggs – all cooked in one pan. HP sauce is used to glaze the sausages and give a subtle tang to the tomato sauce.
https://t.co/BTLFU3FaRs

[Geoffrey Lean @GeoffreyLean]

Up to 102 #pesticides, including ones banned in Europe, can contaminate a single typical Sunday lunch, a survey finds.Yet the government is weakening protections against them. Should be strengthening them instead.

https://t.co/xFzfmOaBgl

[Howard's Plate @HowardsPlate]

"I tried the UK's 'saltiest' sandwich - here's what I learned." writes @JamesTGallagher
for BBC News.
https://t.co/FYFSciFZQ5

[Pulp Librarian @PulpLibrarian]

"Rick, could I have a double Whammy burger with cheese, and an order of Whammy fries, and let me see, a chocolate Whamshake."

[Delia Smith @DeliaOnline]

Recipe of the Day: Rhubarb, Almond and Ginger Crumble⁠
⁠
Today we’re celebrating rhubarb, which is just coming into season.⁠ Delia pairs it here with almonds and a hint of ginger, then tops with a golden, buttery crumble.⁠

⁠https://t.co/2BC3r1rU2y
⁠
#recipeoftheday #rhubarb #almonds #ginger #crumbles #puddings #desserts #seasonalrecipes #seasonalingredients #easyentertaining ⁠

[Howard's Plate @HowardsPlate]

A single sandwich from upmarket bakery Gail's has more salt than nearly five McDonald's cheeseburgers or 10 rashers of bacon, say campaigners - BBC News
https://t.co/humhPvtU4n

[Howard's Plate @HowardsPlate]

Cranston's judged the UK's best cold-eating pork pie 🏆

Penrith based, Cranstons has scooped a prestigious national award for its Pork & Apple Pie at this year’s Smithfield Awards, announced at Butchers’ Hall in London last week.
https://t.co/0FiJOOFEQk

[Howard's Plate @HowardsPlate]

A very fine pasty from @braithwaiteshop was kept warm long enough to be a very welcome lunch up on the fells 😋

[Howard's Plate @HowardsPlate]

A fascinating article on how what we think, and therefore what we're told, affects how we feel.

"I made my husband ill with a few words – nobody is immune to the power of the nocebo effect."

https://t.co/bBiedmQ5Nc