HSG

What was the last great piece of content you read? We work with companies to create content people remember.

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📚Looking for some long-form content for the weekend?

We recommend 'Why Everything is Becoming a Game':

👾 Exploring the areas of modern life that have been gamified and where society might end up (with touch of environmental terrorism along the way).

https://t.co/voECxDxVFj

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⚽ Very old-man-yells-at-cloud this one, but taps into a wider discussion about the homogenisation of all content and the perils of 'mainstream' content/media attempting to replicate the output of YouTubers.
https://t.co/hZy94ebAp1

[HSG @HSG_Advisory]

📚Looking for some long-form content for the weekend?
Find team HSG’s top picks of the week (ie what we’ve all been enjoying) in the comments👇

[HSG @HSG_Advisory]

🔎 A deep dive into the history of the SEO industry, from it's legally murky beginnings through to SEO-driven content's total domination (and ruination?) of today's internet.
https://t.co/sQ6kfIhBO7

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🚀Mars is a tough place. But by combining ‘extremophilic traits’ found in organisms on Earth, we may be able to engineer a hybrid microbe that can thrive in the red planet’s harsh environment.
https://t.co/ABBT2QTowW

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🧫 Is poo more valuable than SaaS? That’s what this piece explores. Augmenting existing gut microbiomes by eating the right microbes in a pill could treat more than 20 different diseases, in a market worth $500bn per year – almost double the size of SaaS.
https://t.co/OsZDEzaYCr

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https://t.co/ZxF9W1XdOt

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🎧Wednesday Content – Harry recommends @WellerFanPod EP180

'Starting as a lockdown project and culminating in 179 interviews with pretty much every star in the Wellerverse other than the man himself. For the final episode, Jennings sits down with his hero'

👇Link in thread

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🏭 Obesity drugs could one day outsell the iPhone. But this relies on making enough them. This first real test of delivering a complex biomolecule to 1bn+ people requires biomanufacturing that can scale outside the confines of the steel tanks of the 1980s. https://t.co/bDyeLeX4uX

[HSG @HSG_Advisory]

📚Looking for some long reads for the long weekend?

Find team HSG’s top picks of the week (ie what we’ve all been enjoying) below👇

[HSG @HSG_Advisory]

🎶 A dive into the history of black country music, ahead of Beyoncé’s new album ‘Country Carter’ being released this Friday. https://t.co/WM2nVFCLOM

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🍜A delicious treat of a novella, the Kamogawa Food Detectives is a heartwarming journey around Japan that will leave you craving the delicacies they painstakingly hunt down and recreate.
https://t.co/MYvMcV89Mm

[HSG @HSG_Advisory]

📚Looking for some long-form content for the weekend?
Find team HSG’s top picks of the week (ie what we’ve all been enjoying) below👇

[HSG @HSG_Advisory]

🖋️An interview with US reporter Brady Dennis that offers a lesson for content marketers everywhere: "it doesn’t take 3,000 words to put together a beginning, middle and end. A good story is a good story, no matter the length."
https://t.co/Rx2t0A8vpx

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🧠 A reminder that modern depictions of sociopathy are often far from the lived reality.
https://t.co/HizqjWLaOX

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🏃‍♂️Murakami explores his journey from late-night bar owner to one of Japan’s most renowned writers, and how running tied it all together.
https://t.co/M4B3xOYiXW

[HSG @HSG_Advisory]

📚Content for your Thursday – Emilie recommends Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin:

'What starts as a story about friends making games becomes an exploration of friendship, tragedy and love. I haven’t stopped thinking about it since turning the final page.'

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📰Exploring the intersection of storytelling and academia,  alongside the shift in journalists’ social position and the profession’s ethos.
https://t.co/Buw9Q3wRNq

[HSG @HSG_Advisory]

📚Looking for some long-form content for the weekend?
Find team HSG’s top picks of the week (ie what we’ve all been enjoying) in the comments👇