Yo-chi has made the perfect choice for choosing Win Metawin to present them, as they open the first branch in Thailand - as he's an iconic person in the dessert field as we all know....
WIN YOCHI GRAND OPENING
#yochithailandxWin#yochithailand#winmetawin
ctto 🫶
Yo-Chi is widely considered a premium frozen yogurt brand from Australia.
Its first branch in Thailand marks a major milestone, becoming the brand’s fourth international location and the largest in Southeast Asia to date.
WIN YOCHI GRAND OPENING
#yochithailandxWin
#yochithailand
#winmetawin
[trans]
🐰: For me, even though my character is around the same age myself, the weight of responsibility is completely different. Because my character goes back in time and is a warrior who fights and protects the country, there is a strong sense of being fearless and ready to trade this life for the land. Since this is a major challenge for the character, I think it's quite difficult to do the homework to reach that exact point where I am willing to die for the entire country and everything to protect this place. So there were quite a lot of workshops, and I tried to build the background of the character as solidly as possible.
Perth: I actually liked the workshop part. Because I never thought I’d get to see P’Win from this angle. They had him become various kinds of animals. Making P’Win turn into an animal imagine seeing Souri CEO doing such things! He made peacock 🦚 sound!
🦁: During the workshop, were you a peacock 🦚 ? How? We can't picture it, Win! How did Win do it?
🐰: They had me imagine protecting the city and a peacock spreading its tail, right?
So I did “Haeee“ 😆
WIN MUEANG FAH SHTH
#ScarletHeartTHLive
#winmetawin #perthppe
Quantity vs Quality
“Quantity tells us how many brands want you and how many can afford you. The calibre of those partnerships tells us which brands can secure you. The title reflects the level of trust they place in you, and the scope of the appointment tells us how far your influence reaches.”
A list of celebrity endorsements might show Win sitting around 5th with 15* brand partnerships, compared with others who have more.
But the number only tells part of the story.
Six years into the industry, Win has already built an endorsement portfolio that goes beyond simply having a lot of brands attached to his name. If we look a little closer at the calibre of the brands, the markets they represent, and most importantly, the positions he holds, the picture becomes much more interesting.
Because there’s a difference between having 15* endorsements and having 15* endorsements that include titles such as Global Brand Ambassador, Regional Ambassador, and House Ambassador.
And that’s before even counting his other partnerships.
What stands out is not simply how many brands choose Win, but the kind of brands that choose him and the level at which they position him.
Several of his partnerships are with globally recognised luxury, fashion, beauty, and lifestyle houses. More importantly, a significant portion of his portfolio consists of premium and luxury brands, placing him in a different conversation from one based purely on endorsement numbers. These are brands whose prestige, positioning, and carefully cultivated image make the calibre of the partnership just as noteworthy as the appointment itself.
Some of his partnerships have regional or global scope. Some mark firsts for a Thai talent. And several reflect the confidence these brands place in him to represent their image and identity.
So yes, 15 might look smaller beside others, but endorsement counts alone are not exactly an apples-to-apples comparison.
Quantity tells us how many brands want you, how many can actually afford you.The calibre of those brands tells us the level of the portfolio. The title tells us how much responsibility they entrust to you. And the scope of the appointment tells us how far your influence reaches.
Six years in, that distinction is worth paying attention to when looking at Win’s endorsement portfolio.
So while the numbers tell one story, the calibre of a celebrity’s portfolio tells another. But with Win, you get both. Quantity and Quality.
*16 brands. Win recently added Bose to his endorsement portfolio, another addition to his growing list of premium, high-end brands.