Humanlytics

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[Humanlytics @Humanlytics]

Facebook’s conversion by attribution feature is back! #facebookads #facebookadstips #DigitalMarketingTips #PPC

Facebook finally restored a feature to allow you break down conversions by view vs click through.

What’s your opinion on click vs view through conversions?

[Humanlytics @Humanlytics]

@runtraffic If the data is collected in a true "first party" manner, this data should be available and stored on premise of the client's cloud on a row by row basis yeah? So let's pull that data and find out!

[Humanlytics @Humanlytics]

@runtraffic Therefore, data tracking from this dashboard is probably inaccurate and I would love to see the order-by-order breakdown on all of those orders, and where "direct" is coming from.

[Humanlytics @Humanlytics]

@runtraffic Then, we are seeing about 2000 orders are pretty much a two part experience that is platform -> direct, this applies to almost all platforms to a varying degree, that is also very uncommon.

[Humanlytics @Humanlytics]

@runtraffic Kay so borrowing Brendan's platform here to explain this more.

First thing I see here is that there is no referral channel at all, which I assume that referral is somehow bucketed into direct or is getting no traffic (which is very strange).

[Humanlytics @Humanlytics]

Attribution Modeling
#attribution #DigitalMarketingTips #mmm

Attribution modeling allows you to understand each channel’s role in a customer’s conversion journey beyond just the very last channel they converted in.

[Humanlytics @Humanlytics]

What is #Attribution modeling? #digitalmarketing #DigitalMarketingTips

Attribution modeling allows you to understand each channel’s role in a customer’s conversion journey beyond just the very last channel they converted in.

[Humanlytics @Humanlytics]

Facebook’s conversion by attribution feature is back! #facebookads #facebookadstips #digitalmarketingtips #ppc

Facebook finally restored a feature to allow you break down conversions by view vs click through.

What’s your opinion on click vs view through conversions?

[Humanlytics @Humanlytics]

Media mix modeling - what is it #attribution #sociapmediatips #MarketingTips

Media Mix Modeling is gaining increasing traction in the world of SMBs. As a sophisticated modeling method, while MMM shows a lot of promises, it is also extremely easy to get wrong.

[Humanlytics @Humanlytics]

Metric musing - ROI #roi #ecommerce #marketing #ecommercetips

Higher ROI is not always better because it is a ratio instead of an absolute value, so a higher ROI may actually mean a lower advertising profit.

[Humanlytics @Humanlytics]

Be careful of drawing conslusion from the data in the past #marketing #marketingdigital #business #data

When you see revenue increasing with spend, it could be that your spend is causing revenue, also be that your media buyers tends to increase spend at time of high revenue.

[Humanlytics @Humanlytics]

Simple analysis to figure out if your spend is driving revenue #marketing #digitalmarketing #business
Do this analysis for free https://t.co/ApNsUU0wgZ

Today we are going to use the scatter plot technique to figure out if our spend and revenue are related independent of time.

[Humanlytics @Humanlytics]

Is your spend driving revenue at your company? Use this simple analysis to find out #marketing #digitalmarketing #mmm #googleads #ads #BusinessGrowth

Is your spend driving revenue for your business? Here is a simple analysis to help you find out!

[Humanlytics @Humanlytics]

What should we expect from pmax delivery #marketingdigital #ads #marketing

In this video, we are going to talk about a few basic expectations/indicators we should have of those algorithms IF they are delivering our advertisements optimally.

[Humanlytics @Humanlytics]

How to easily access the Humanlytics Free Version https://t.co/pT4cymgGt6

[Humanlytics @Humanlytics]

AI Algorithms May Not Be As Smart As You Think https://t.co/2qGBB3267E

[Humanlytics @Humanlytics]

Is your marketing spend bringing you revenue?https://t.co/7wXwveAF7C

[Humanlytics @Humanlytics]

3 Ways to Improve the Effectiveness of Your Adwords Campaign with Google Analytics https://t.co/ywU3TegYPr

[Humanlytics @Humanlytics]

Cohort Analysis: Beginners Guide to better use cohort analytics https://t.co/ASHQ6tmlx1

[Humanlytics @Humanlytics]

Building a Titanium Future with Analytics. A @WilliamPainter Case study: https://t.co/zsxXj69XUG