Hunter & Scribe

We write blogs, social media posts, ebooks, emails, media releases, website text and case studies for small businesses.

[Hunter & Scribe @Hunterandscribe]

Every small business should have something free to offer potential clients.

The aim of the freebie is to build trust and make it easier for those clients to say yes.

#marketing #contentmarketing #smallbusiness

[Hunter & Scribe @Hunterandscribe]

When you do marketing, send the message that your business and your customers are all in it together.

It’s not ‘you' and 'them' – it’s ‘us’.

#smallbusiness #marketing #customerservice

[Hunter & Scribe @Hunterandscribe]

Want more people to read your email newsletters?

Write better subject lines.

Remember – your email is competing with dozens of others for attention, so if you don't entice people to open your email, they won't.

#marketing #contentmarketing #smallbusiness

[Hunter & Scribe @Hunterandscribe]

When your customers send you important emails, make sure you acknowledge receipt.

Otherwise, they'll worry you didn't receive their email ... or you did it but are ignoring them.

#smallbusiness #marketing #customerservice

[Hunter & Scribe @Hunterandscribe]

Marketing is a marathon, not a sprint.

Results come not after days or weeks, but months and years.

So small businesses need to make an effort to publish quality marketing every single day.

#marketing #contentmarketing #smallbusiness

[Hunter & Scribe @Hunterandscribe]

Familiarity equals trust equals sales.

The more marketing you do, the more your customers will feel like they know you.

The more they know you, the more they'll trust you.

And the more they trust you, the more sales you’ll make.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

This post will make you one hundred million billion trillion dollars!!!*

(* actually, it won't)

Lying in your marketing is not only unethical, it's also illegal. And no amount of asterisks and fine print will save you.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

There’s a simple trick for getting your audience to consume your content marketing.

Make it interesting.

The reason most people avoid content marketing is because it’s boring.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Every small business should chase free media coverage.

Media coverage provides tremendous social proof, because it suggests your business is knowledgeable, trustworthy and a market leader.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Place a chalkboard outside your shop (if the council lets you).

Advertise a new special every day.

By mixing it up, people will become conditioned to look for your new marketing messages.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Don't believe in marketing your small business? Steuart Henderson Britt disagrees...

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

#smallbusiness #marketing #advertising

[Hunter & Scribe @Hunterandscribe]

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Fact: the more memorable your marketing is, the more sales your small business will make.

Question: what is your small business doing to make its marketing memorable?

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

How does Google decide its rankings?

Google looks at many ranking signals, two of which are quantity and quality of content.

As a general rule, if you publish more and better content than your rivals, you'll outrank them.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Tell, don't sell.

People love receiving helpful, relevant information ... but they hate to be sold to.

So focus on providing value in your content marketing, not flogging product.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

How are spelling mistakes and grammatical errors still a thing?

Before you publish any marketing copy, you should always run it through Microsoft Word, Grammarly or some other app. That way, any typos will be revealed.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Here are five lead magnets you can use to get more email addresses:

1. Resource lists
2. Guides
3. Email courses
4. Templates
5. Video FAQs

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

When you visit a website to research a business, what information do you want that website to have?

Because the sort of information you want on other websites is probably the sort of information your customers want on yours...

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

Want to impress potential customers?

Hand them a book – one written by you or your small business.

Immediately, you'll look a whole lot more knowledgeable and professional than all your rivals.

#smallbusiness #marketing #contentmarketing

[Hunter & Scribe @Hunterandscribe]

You know more about your industry than 99% of your customers.

Take that treasure trove of information and pour it out through content marketing.

Keep it simple, because what’s obvious to you is not obvious to your customers.

#smallbusiness #marketing #contentmarketing