Welcome back to the US, SB19! 🇺🇸💙
From all of us at US A'TIN, we're beyond excited to have you back! Congratulations in advance on your upcoming events, and may each stage bring new milestones, unforgettable memories, and even greater success.
Know that your A'TIN family will be cheering you on every step of the way.
Welcome back and let's make more history together. 🫶
Thank you, Rose, Aica, Kat, Miren, Mhel, and Ann!
Salamat, Team SoCal! 💖
THE GOAT GROUP
@SB19Official #SB19
#SB19BackInTheUS
Fly safe, legends! ✈️🇵🇭 Go raise our flag high at one of the biggest music festivals in the world. Let's go, GOATs!
SB19 GLOBAL TOUR
THE GOAT GROUP
@SB19Official#SB19#SB19FliesToLOLLAPALOOZA
justin’s habit of flashing his gummy smile right after sharing a witty remark or a funny joke (even the corniest ones) does things to my heart 🥹
#SB19_Justin#SB19 🐐🇵🇭
A panalo send-off to one of our first inaanaks🙂SLMT for lighting up the #PuregoldOPMConGenerations2026 stage with new memories @SB19!
Let our screams and claps echo to your heart as you raise OPM & PPop at Lollapalooza, and the world! 🇵🇭
I've been working on something for Lollapalooza and I'm finally ready to talk about it!
It's called the Memories Project. I, along with 3 other friends from West Coast A'TIN (@_USWCA) will be going around Chicago with a Polaroid camera, taking photos of non A'TIN festival attendees, and handing them a mini kraft envelope. Inside: their photo, emoji face wipe, and 2 SB19 lyric stickers. Outside: a QR code to https://t.co/0nv1yRqCRU
I made 40 sticker designs, all lyrics. Because if someone's not a fan and you give them a sticker of an artist's face, they won't care. But lyrics are universal. And nobody throws away a photo of themselves.
That's the whole point. Give them something they actually want to keep, pair it with something relatable, and they'll start wondering who SB19 even is.
We'll be distributing them at hotels, the West Coast A'TIN shuttle, festival entrance, and even at the Chicago White Sox vs New York Yankees game.
Thanks to my West Coast A'TIN fam for helping cut, stick, and pack the stickers 😂, @MsYNA29 for printing, ate Myra for the wipes.
So excited for this! 🤗
#SB19 #Lollapalooza #SB19GOESLOLLA #Esbipalooza #MemoriesProject
🚨 SB19 makes Lollapalooza history July 30! Channel R was first to play SB19 in the US back in 2020 — now we're playing an hour of YOUR fan-favorite songs right before they hit the Allianz Stage.
Submit your pick 👉 https://t.co/i4L5oxxlYW
#ChannelRxSB19LollaPreShow
Warning: This is a long post. 😂
One thing I really appreciate about SB19’s recent international strategy is that they’re not relying solely on big headline moments. They’re also investing in something much harder to build but much more valuable over time: community.
This LA pop-up is a perfect example.
Instead of only showing up when there’s a concert, they’re creating smaller, grassroots experiences where fans can actually gather, meet each other, buy exclusive merchandise, enjoy Filipino food, and celebrate the culture together. These aren’t just promotional events. They’re community-building events.
From a business perspective, this is also a very smart way to grow sustainably.
A sold-out stadium concert is exciting, but it’s also expensive and risky if demand is overestimated. Community events like these provide real-world market research. You get to see:
✔️How many people actually show up.
✔️How much merchandise sells.
✔️Which cities respond the strongest.
✔️How engaged the local fanbase really is.
✔️Whether a city can support even larger events in the future.
That’s far more valuable than relying solely on streaming numbers or social media impressions. It gives the team real data to make smarter decisions about future concerts, tours, and promotional stops while minimizing the risk of overestimating demand.
Imagine the alternative.
If a tour stop has to be canceled because ticket sales aren’t meeting expectations or because the routing wasn’t planned well, the costs go far beyond unsold seats. There may be venue penalties, travel and staffing expenses, and disrupted schedules. Even more importantly, fans who were excited to attend may begin to question whether future tour announcements can be trusted. Repeated cancellations can affect an artist’s reputation not only with fans but also with promoters and venues. Thoughtful planning today helps protect both finances and credibility tomorrow.
I also love that they’re partnering with businesses of different sizes.
Of course, there are established partners, but there are also local businesses and food truck vendors. Imagine being one of those vendors, knowing you’re catering an SB19 event and serving A’TIN from all over the area. That’s as grassroots as marketing gets. These partnerships strengthen local communities while introducing more people to the group in a very organic way.
And let’s not overlook the venue itself.
Holding the event at the home of 100 Thieves, one of the biggest names in esports, is already a significant partnership. It places SB19 inside another entertainment ecosystem built around passionate, highly engaged communities. Esports fans and music fans share many similarities: they’re loyal, digitally connected, and love participating in live experiences. Even if only a fraction of that audience discovers SB19 through this collaboration, that’s meaningful long-term exposure. It also shows that the group is thinking beyond traditional music venues and finding creative ways to expand their reach.
These events also accomplish something that has always been central to SB19’s mission: sharing Filipino culture with the world alongside their music.
It’s not just about performing songs, but also about introducing people to Filipino hospitality, Filipino food and culture, and the warmth of the community. Someone may attend because they heard about the pop-up, stay for the food trucks, meet welcoming A’TIN, and leave with a completely different impression of P-pop or of the Philippines. That’s cultural diplomacy in one of its most accessible forms, something that doesn’t even require government permission or support.
Many artists focus almost exclusively on scaling as quickly as possible. SB19 seems to be taking a different approach: building a strong foundation by having a good mix of different activities.
This approach may take longer, but it also makes long-term growth more sustainable.
FROM ‘8TONBALL’ TO BASEBALL ⚾️
SB19 is set to make history as the first Filipino group to throw the ceremonial first pitch at the Chicago White Sox vs. New York Yankees game on July 29 at Rate Field in Chicago.
READ MORE:
https://t.co/LC1JX5tydX
Ninang @SpotifyPH?! 😭😭😭😭
AAHHHH EXCITED FOR WHATEVER THIS IS 😭😭😭😭 NEW MEMORIES WITH SB19 ON SPOTIFY SOON?!!!
(PS. I asked permission if I could share this and yes, SPREAD THE WORD daw 💚)
@SB19Official#SB19
In many boy groups, the “visual” can sometimes be underestimated. People see the face first and assume that’s where the contribution begins and ends. Every now and then, though, someone comes along who reminds us that creativity has no boundaries.
Justin is one of those people.
Behind his calm presence is someone who is incredibly disciplined, organized, and deeply committed to his craft. If you’ve watched enough behind-the-scenes videos and vlogs, you see someone who takes rehearsals seriously and pays attention to every detail.
What I admire most, though, is how fearless he is when it comes to creating.
Some artists find one lane they’re good at and stay there. Justin seems to embrace every opportunity to learn-music, filmmaking, visual arts, creative direction, photography, design, and whatever else sparks his imagination. In him, you can see someone who genuinely loves the process of creating. Not because he’s trying to prove anything, but because creating is simply part of who he is.
That is rare because it takes humility to be a beginner again and again. It takes courage to step into unfamiliar territory, do it publicly, and to keep creating anyway. That’s how artists grow.
I hope he never loses that curiosity. Some of the most meaningful art comes from people who aren’t afraid to follow their creative instincts wherever they lead.
Here’s to Justin, for reminding us that our potential isn’t defined by one talent alone. Sometimes the most beautiful journey is having the courage to keep discovering what else you’re capable of creating.
SB19 JUSTIN IS GOATED
@SB19Official #SB19
#SB19WorldAwaits
No expectations could ever outgrow JUSTIN's vision that transcends imagination.
The road gets bigger when the vision reaches farther, from the Philippines to the world.
The climb continues:
JUL 28 - Global Spin Live at Grammy Museum
JUL 30 - Lollapalooza Allianz Stage
AUG 8, 9 & 18 - I WaS There Thanksgiving Fanmeet • USA & JAPAN
AUG 14 & 15 - SUMMER SONIC • OSAKA & TOKYO
#SB19 🐐🇵🇭
BREAKING: SB19 has secured the official SUB-HEADLINER slot on the Massive Stage for Day 1 of Summer Sonic Japan 2026 in Osaka.
The P-POP Kings are set to perform from 6:05 PM to 6:50 PM JST on August 14, taking the prestigious penultimate billing immediately before headliner .ENDRECHERI.
@SB19Official | #SB19
[Semi 3] 🏆 2026 Kooky Mid-Year Fan Choice Awards
: Most Loved Artist of March
🔗 https://t.co/TnfIDNCUJh
Winner of this poll gets 1,000 bonus votes
#BTS#JUNGKOOK#방탄소년단#정국#SB19#PABLO#에스비나인틴#파블로
Sa totoo lang kinakabahan ako at excited for them with Lollapalooza and Grammy Global Spin Live nearing…
Not their first trip in the US but this time kasi we know iba this time around…
Lord,kayo na po ang bahala sa SB19. This opportunity has been a long time coming. May it be as awesome, epic, and memorable as we hope it could be. May there be more people that would love and appreciate them. Please Protect these boys, keep them safe from harm. bless them with good health with physical, mental and emotional tenacity, the gift of fortitude to courageously face challenges ahead. Surround them with good people that have good intentions, passion, influence, those
that genuinely care about them. May they be successful in their endeavors. We fervently ask,
In Jesus name, Amen 🙏
@SB19Official #SB19
@1zentertainment
PS: excited to see you all soon. Hollywood, Chicago, Sonoma -4/4 esbi events, I’ll be there.