Founder of Claude for Marketers Online Masterclass. Helping marketers to master Claude for everyday marketing work | Inc Magazine Marketing with AI Columnist
A year ago I was 70% ChatGPT and 30% Claude for my marketing work.
Six months ago that had shifted to 40/60.
Right now I'm running roughly 95% Claude and 5% ChatGPT.
That swing didn't happen because one model got smarter overnight, it happened because Claude built an actual system around how I work.
I spent the weekend removing my least favourite job.
Making slides. Possibly forever?
Every deck I make starts the same way.
The story is the easy part. I know what I want to say.
Then comes the design tax. The fonts, the alignment, the animation timings, the hours of dragging boxes that add nothing to the idea.
So I removed it.
I built six slide design systems that live inside Claude. Spotlight, Billboard, Boardroom, Studio, Pop, Neon. Each one a complete look, with its own fonts, motion and personality.
Now my workflow is this:
→ I paste my script and name a pack
→ It asks for my two brand colours, once
→ Minutes later, a designed, animated deck opens in my browser
→ Arrow keys to present. F for fullscreen. Done.
The part I kept is the part that matters.
I still choose the story. I still write the words. I still look at the finished deck and decide if it is good enough to ship.
The machine does the design work. I do the deciding.
I tested every pack on my own real decks until I was happy presenting from them. The slides looping on the sales page were built the same way yours will be.
Today I turned them into a product.
Six packs. Eighty four layouts. Twenty seven dollars.
If your slides have been costing you evenings, this is for you.
Here it is:
https://t.co/ruGmlPGm2F - the gallery at the top is real decks, animating live.
Your slides are costing you your evenings and your time.
The script takes an hour to write.
Then building the slides, maybe days!
You know what it's like...
Dragging boxes around PowerPoint.
Fighting fonts at midnight.
Or paying a designer thousands and waiting weeks - for a deck that still looks like everyone else's.
So in the end you ship the ugly slides.
And your idea lands smaller than it deserved.
Here's my fix:
I paste my script into Claude.
Minutes later I get back a fully designed, animated deck with my brand colours woven through every slide.
No designer. No PowerPoint. No Canva.
6 complete design systems.
84 slide layouts.
Unlimited decks, forever.
And you can get them all for just $27.
That's less than $5 per template.
So, ask yourself, what's your hourly rate worth to you?
If it is less than $27 invest in 5-Minute Slides right now.
https://t.co/6nmQU5wvqL
Buzzing to see my first Marketing with AI article go live on Inc today.
"A $100 Million Trader’s ‘Superpower’ Is the Best Advice You’ll Hear About Using AI as a Marketer"
This is the start of my weekly column on all things Marketing with AI.
It’s a foundation piece this one, but one I’ve used as guidance for several years now to make sure I work in partnership with AI whilst I still retain my superpower.
@ScottBradleyX Problem is how can he start a massive rebuilding job when he’s only here for a year? Who wants to sign for a manager who won’t be here next year? And we only need to see how the loans went in Jan.
Already a year behind whatever plan we should be on. This sets us back further.
@Matt3590@DavidDhenry@ScottishFA@spfl@UEFA You’re just making up rules now. But that’s what your club has tried to do for years. Just accept you were shite. Your team bottled it as they have done for years now.