Ian Bruce

Marketing, Brand and Communications Leader, Research Director @Forrester. Ph.D. in Marketing and Communications. Based in Boston.

[Ian Bruce @ianrbruce]

@MJSimpson58 HNY Margaret and Michael

[Ian Bruce @ianrbruce]

Explore @forrester's predictions for 2023 to learn why you should make trust a priority. https://t.co/FWYXOKNNrE

[Ian Bruce @ianrbruce]

@MJSimpson58 Hope you are both well!

[Ian Bruce @ianrbruce]

Yes. Exactly.
The Beatles: Get Back review – eight hours of TV so aimless it threatens your sanity https://t.co/XrG9w8wcPu

[Ian Bruce @ianrbruce]

Brand journalism is having a moment, I argue in this ANA article. ANA Newsstand | Digital B2B Content Needs an Overhaul https://t.co/M48cqcnFDl

[Ian Bruce @ianrbruce]

Customer-obsessed #B2B companies exceed their peers in growth, retention, and employee engagement. Join Amy Bills and Rick Parrish at #ForrB2BSummit APAC to learn more about the habits of customer obsession. https://t.co/90VIK4VOoU

[Ian Bruce @ianrbruce]

You can help @forrester define the future of flagship B2B Events! We’re conducting research into the post-pandemic b2b event environment. If you’re involved with running b2b events we’d love to get your input using our short survey. https://t.co/FZDJ1zZROE

[Ian Bruce @ianrbruce]

Employees can’t reach their potential if they aren’t well. Analysts @jmcquivey and Jonathan Roberts discuss the role of employee wellness in the #FutureOfWork on the #ForresterPodcast. https://t.co/vRJbUeTG3F

[Ian Bruce @ianrbruce]

The headline is shocking enough, then you read that this is a 26% DECLINE from last year....More than 230 people fatally shot in shootings over the Fourth of July weekend https://t.co/BRdclQxZiR

[Ian Bruce @ianrbruce]

Speaking with @Marketplace, @jim_nail shares that branding AT&T and Discovery as one company and convincing users to sign up for another streaming service will have its challenges. #B2C https://t.co/tpmlOr1Nsq

[Ian Bruce @ianrbruce]

Joining @forrester right when the world shut down in March 2020, Shirley Macbeth dove headfirst into change. Hear about her story on the @RenegadeLLC podcast. https://t.co/lrLpDthV3Y

[Ian Bruce @ianrbruce]

Interesting perspectives on changes in B2B marketing, glad to have the opportunity to contribute to the debate! ANA Newsstand | B2B Marketers Face a Crossroads https://t.co/mOGoj1PC7l

[Ian Bruce @ianrbruce]

Somehow, at this moment, the @nytimes having a front page editorial about sightings of Little Green Men seems entirely normal Opinion | Even if You Think Discussing Aliens Is Ridiculous, Just Hear Me Out https://t.co/KaG3Jm2MQL

[Ian Bruce @ianrbruce]

Tune in at 9:15 ET on Monday to see @forrester CEO @gcolony ring the @Nasdaq Opening Bell and hear a special Forrester announcement. #BoldDecisions https://t.co/XUeL0IrHsU

[Ian Bruce @ianrbruce]

My latest article in @CRM - B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery https://t.co/gIw5zyg9CI

[Ian Bruce @ianrbruce]

A new @adage byline from @McProulx discusses why #brands’ “no politics” policies are fast becoming more obsolete. #CMO https://t.co/Rg6Fjvrjqt

[Ian Bruce @ianrbruce]

The last of the first, we've traveled a very long way since 1969. Michael Collins, ‘Third Man’ of the Moon Landing, Dies at 90 https://t.co/oEfqeSeWJk

[Ian Bruce @ianrbruce]

Today, environmental #sustainability strategy is about much more than corporate social responsibility (CSR) - it's about transformation. Read more in our latest blog. https://t.co/a7sWDLPVJv

[Ian Bruce @ianrbruce]

Measuring #ChannelMarketing requires doing more with less. @BrettKahnke from @Forrester discusses the unique data challenges in measuring channel MDF results, and how #MarketingOperations can help. https://t.co/AWV8NCpJ7G