IBM Team 2

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It’s time to meet our #Curators! Our protectors are ready to welcome you to #ICDubaiMarina. #LifeAtIHG

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IBM’s existing (none cognitive) social media analytics solution charges up to $46,000 per year

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Business spend, on average $22,000 on social media tracking tools, not including man-hour costs

[IBM Team 2 @IBM_Dubai2]

Meltwater Group’s 2012 revenue estimated at $124.5m

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Gorkana Group (UK) 2013 adjusted earnings were £15-16m and the business sold for £200m in 2014

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WPP’s Data services generated £1.844bn gross profit in 2013

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Social Media Data analytics is a high value industry…