👋 We’re moving on from @X. To put it simply, we need to refocus our efforts on the channels that best represent our goals and values. Follow us on @LinkedIn for the latest #ICA news and updates: https://t.co/pGXIoXlpHn
📣📣📣Our next deadline is March 24th!
Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada.
Learn more https://t.co/9C3goI27yF
#marketingeffectiveness#effiecanada
After March 10th, the fee to enter the 2023 Effie Canada awards increases. Enter today!!!
Find out how @AcericoleQc and @rethinkideas achieved award winning results for their case 'Good in Literally Everything' https://t.co/D5y9u2Epea
#marketingeffectiveness#effiecanada
This week @blairenns and @power_lp talk with @leorayman about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. https://t.co/77Jb18VQ72
#consulting#agency#marketing#procurement
Four more days until the 3rd Effie Canada deadline! Draw some inspiration for your entry by watching an interview of @CampbellCanada and @zulualphakilo about their gold winning campaign 'Feeding Imagination'. https://t.co/1ieHs8bXUp
#marketingeffectiveness#effiecanada
The only Canadian agency list that matters, the Creative Power List 2023. Created by agencies, @GrantThorntonCA and @ICACanada - Institute of Canadian Agencies
https://t.co/HozNNvOGo6
#canada#creative#power
This week @blairenns and @power_lp spoke with Jillian Gibbs of Advertising Production Resources (aka APR Consulting) about the #clientbillofrights and where agencies need to work on upskilling their people...and why. The why is good...really, really good.
https://t.co/lYmKRKfi1n
Really frank conversation with @TomLewis_CPI on the state of the agency business.
After we wrapped, the conversation got even MORE frank. So @power_lp and I asked Tom if we could keep that part and he agreed. Listen to the end. Teaser in the cold open.
https://t.co/ZrisZThTpc
📆
Mark your calendars for next Friday, February 10th! The countdown to the first #EffieCanada2023 deadline begins.
For more information on Effie Canada, visit https://t.co/1GyJUi3owj
#Effie#EffieCanada#EffieCanada2023
Calling all ICA members to join us for a virtual webinar with @KnowsJack, CEO & Founder of @AgencyAgile Tuesday, March 7, 2023.
Learn how to boost Advertising/Marketing/Digital agency performance and improve clients' success.
https://t.co/GBoj3kS3c8
Labour shortage coupled with a market still reeling from the pandemic have given applicants heightened negotiating powers. Catherine Jolicoeur-Giunta at @cossette asks how can we navigate this issue and stand out from our competitors as a top employer? https://t.co/XvnkdlJEQk
Calling those responsible for pricing or managing clients at their agency. 📢
The ICA is holding a session where @TimWilliamsICG of @IgnitionGroup will show you how to replace your current cost-driven compensation approach with an actual revenue model.
https://t.co/tb5lp1h9Rl
@KnowsJack talks about chaos in this week's episode of the 20% Podcast. Is it a bad thing that Agencies are the MOST chaotic places? You'll have to listen to find out! https://t.co/YZeBKYonah
@AgencyAgile@blairenns#20percent#20percentpodcast