ICA - Institute of Canadian Agencies

The association for Canadian advertising, digital, marketing, media & PR agencies. Here to amplify, protect and transform the sector.

[ICA - Institute of Canadian Agencies @ICACanada]

👋 We’re moving on from @X. To put it simply, we need to refocus our efforts on the channels that best represent our goals and values. Follow us on @LinkedIn for the latest #ICA news and updates: https://t.co/pGXIoXlpHn

[ICA - Institute of Canadian Agencies @ICACanada]

Start writing clearly & concisely - Better Business Writing workshop - https://t.co/AlCANRQoT9

[ICA - Institute of Canadian Agencies @ICACanada]

📣📣📣Our next deadline is March 24th!
Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada.

Learn more https://t.co/9C3goI27yF

#marketingeffectiveness #effiecanada

[ICA - Institute of Canadian Agencies @ICACanada]

Tomorrow is the final day for the 3rd Effie Canada Deadline. Get inspired by hearing how @RicolaCA and @fusecreate came up with their Effie Gold winning campaign 'Everyday Voice'.
https://t.co/HCPvUb1wNg
#marketingeffectiveness #effiecanada #effieawards #effie

[FUSE Create @fusecreate]

Not us moving up 75 spots on the @ICACanada Creative Power List 👀 Congrats to all our fellow agencies for their incredible work!

[ICA - Institute of Canadian Agencies @ICACanada]

After March 10th, the fee to enter the 2023 Effie Canada awards increases. Enter today!!!
Find out how @AcericoleQc and @rethinkideas achieved award winning results for their case 'Good in Literally Everything' https://t.co/D5y9u2Epea
#marketingeffectiveness #effiecanada

[ICA - Institute of Canadian Agencies @ICACanada]

This week @blairenns and @power_lp talk with @leorayman about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. https://t.co/77Jb18VQ72
#consulting #agency #marketing #procurement

[ICA - Institute of Canadian Agencies @ICACanada]

Four more days until the 3rd Effie Canada deadline! Draw some inspiration for your entry by watching an interview of @CampbellCanada and @zulualphakilo about their gold winning campaign 'Feeding Imagination'. https://t.co/1ieHs8bXUp

#marketingeffectiveness #effiecanada

[Little Black Book @LBBOnline]

.@ICACanada launches Creative Power List 2023 showcasing leading Canadian agencies. https://t.co/lsKUm9SJDh

[Worldwide Partners @wwpartners]

Proud to see two of our #indieagencies on the @ICACanada 2023Creative Power List! Congrats @lg2_agency and @fusecreate!
https://t.co/lyyw8TSd0y

[ICA - Institute of Canadian Agencies @ICACanada]

The only Canadian agency list that matters, the Creative Power List 2023. Created by agencies, @GrantThorntonCA and @ICACanada - Institute of Canadian Agencies

https://t.co/HozNNvOGo6
#canada #creative #power

[ICA - Institute of Canadian Agencies @ICACanada]

📣📣📣Our next deadline is March 10th!
Only work that made a real business impact will be rewarded. If your work worked in 2022, then enter Effie Canada.

Learn more here: https://t.co/9C3goI27yF

#marketingeffectiveness #effiecanada #effieawards #effie #canadasworkonaglobalstage

[ICA - Institute of Canadian Agencies @ICACanada]

This week @blairenns and @power_lp spoke with Jillian Gibbs of Advertising Production Resources (aka APR Consulting) about the #clientbillofrights and where agencies need to work on upskilling their people...and why. The why is good...really, really good.
https://t.co/lYmKRKfi1n

[Blair @blairenns]

Really frank conversation with @TomLewis_CPI on the state of the agency business.

After we wrapped, the conversation got even MORE frank. So @power_lp and I asked Tom if we could keep that part and he agreed. Listen to the end. Teaser in the cold open.

https://t.co/ZrisZThTpc

[ICA - Institute of Canadian Agencies @ICACanada]

Mark your calendars for next Friday, February 24th!
The second #EffieCanada2023 deadline.

For more information on Effie Canada, visit https://t.co/1GyJUi3owj

#Effie #EffieCanada #EffieCanada2023

[ICA - Institute of Canadian Agencies @ICACanada]

📆
Mark your calendars for next Friday, February 10th! The countdown to the first #EffieCanada2023 deadline begins.

For more information on Effie Canada, visit https://t.co/1GyJUi3owj

#Effie #EffieCanada #EffieCanada2023

[ICA - Institute of Canadian Agencies @ICACanada]

Calling all ICA members to join us for a virtual webinar with @KnowsJack, CEO & Founder of @AgencyAgile Tuesday, March 7, 2023.

Learn how to boost Advertising/Marketing/Digital agency performance and improve clients' success.
https://t.co/GBoj3kS3c8

[ICA - Institute of Canadian Agencies @ICACanada]

Labour shortage coupled with a market still reeling from the pandemic have given applicants heightened negotiating powers. Catherine Jolicoeur-Giunta at @cossette asks how can we navigate this issue and stand out from our competitors as a top employer? https://t.co/XvnkdlJEQk

[ICA - Institute of Canadian Agencies @ICACanada]

Calling those responsible for pricing or managing clients at their agency. 📢
The ICA is holding a session where @TimWilliamsICG of @IgnitionGroup will show you how to replace your current cost-driven compensation approach with an actual revenue model.
https://t.co/tb5lp1h9Rl

[ICA - Institute of Canadian Agencies @ICACanada]

@KnowsJack talks about chaos in this week's episode of the 20% Podcast. Is it a bad thing that Agencies are the MOST chaotic places? You'll have to listen to find out! https://t.co/YZeBKYonah

@AgencyAgile @blairenns

#20percent #20percentpodcast