ideasmadesimple

Great ideas explained in 140 characters. A proof that long presentations and complicated decks don’t make great ideas. Great ideas do.

[ideasmadesimple @IdeasMadeSimple]

To raise awareness about the dreadful experiences of earthquakes in Syria and Turkey, Aktion Deutschland Hilft hijacks and literally shakes different kinds of media. #TheBigShakeUp

[ideasmadesimple @IdeasMadeSimple]

To showcase products’ durability, Darty - home appliances retailer - asks their customers to leave reviews about the products not just after purchase, but after a long use #LongLastingReviews

[ideasmadesimple @IdeasMadeSimple]

To give runners a “test drive” of new cushion sneakers without visiting a shop, Nike filled real road potholes with the same material #TheCushioningRoute

[ideasmadesimple @IdeasMadeSimple]

Mercado Livre promotes their fastest delivery service, by creating #Ballboards, the pitch billboards that conveniently “delivers” the ball to the corner kick in the right moment.

[ideasmadesimple @IdeasMadeSimple]

To help allergy sufferers survive in big cities, #AllegraAirways develops a navigation tool that leads people through the streets with healthier breathing conditions.

[ideasmadesimple @IdeasMadeSimple]

Budweiser transformed the songs mentioning “Bud” into real Spotify Budweiser Ads to promote the brand but also provide people with uninterrupted music experience. #UninterruptedAds

[ideasmadesimple @IdeasMadeSimple]

Deutsche Telekom creates an AI video of a child to show their parents what happens when they share their data online #WithoutConsent

[ideasmadesimple @IdeasMadeSimple]

To prove that NotCo plant-based mayo tastes like real mayo, they invited strong #MayoHaters to taste it, who hated it as much as they hated the real one. Case closed.

[ideasmadesimple @IdeasMadeSimple]

To help young Ecuadorians obtain the loan Banco del Pacifico reimagined the loan's collateral introducing the first #GamerLoan using in-game items.

[ideasmadesimple @IdeasMadeSimple]

To avoid a sad destiny of being deleted, Wendy’s App introduced a hidden free offer in the shortcut menu interface on the way to delete the app. #DontDeleteMenu

[ideasmadesimple @IdeasMadeSimple]

To remind customers that Coke cans should and can be recycled, Coke redesigns its own logo as if it was a can or bottle crushed. #RecycleMe

[ideasmadesimple @IdeasMadeSimple]

To motivate people to check their hearing, Specsavers tweaked the lyrics of the most misheard song, making people reflect upon their hearing. #TheMisheardVersion

[ideasmadesimple @IdeasMadeSimple]

To help kids go through MRI cancer treatment at ease, Siemens transformed the MRI sounds that were scaring children into audio books. #Healthineers

[ideasmadesimple @IdeasMadeSimple]

Pedigree transforms every brand ad into an adoption ad featuring every dog that can be adopted in real time. #PedigreeAdoptable

[ideasmadesimple @IdeasMadeSimple]

To show women are as skilled as men in football, Orange used Deep Fake to trick viewers into believing they were watching men’s football when in reality it was women’s #WoMensFootball

[ideasmadesimple @IdeasMadeSimple]

To help people with visual impairments easily navigate through the city alone, Cemento Sol developed a unique system of signs for the sidewalks that correspond to different places #SightWalks

[ideasmadesimple @IdeasMadeSimple]

To motivate lawmakers to pass the law making child marriages illegal, UN Women used child drawings to create fake wedding invitations and direct them to the lawmakers #ChildWeddingCards

[ideasmadesimple @IdeasMadeSimple]

To address the concerns of those who are skeptical about autonomous vehicles' capabilities to drive, Hyundai makes its cars undergo a driver’s license test, just like real drivers #HyundaiGetsItsDriversLicence

[ideasmadesimple @IdeasMadeSimple]

Sweethearts Candy creates unique packages filled with manufacturing rejects with misprinted hearts, avoiding extra waste but also showing that “relationships can be blurry too” #SweetheartsSituationships

[ideasmadesimple @IdeasMadeSimple]

Pulse oximeters don't work as well in dark skin, so to provide people of colour more accurate health diagnoses, Earswitch creates a device that measures data through ear canals, where everyone’s skin looks the same #Airquity