iEmergent

Creators of Mortgage MarketSmart. Forecasts & data built on the crazy notion that the US housing market = sum of what's happening in communities everywhere.

[National Mortgage News @NatMortgageNews]

Subordinate liens have accounted for around 23% of residential originations on 1-4 family homes based on loan count in each of the past two years, @iEmergent’s HMDA data analysis shows.

By @bcynic
https://t.co/xstUZIO0Cq

[HousingWire @HousingWire]

Eye on the wrong prize: How the myth of loan officer productivity is costing lenders https://t.co/up233vZtTC

[SEND2PRESS @SEND2PRESS]

iEmergent releases 2024 HMDA insights: IMBs dominate, refinances rise, equity gaps persist https://t.co/xCvMQSDcza @send2press @iEmergent #HMDA #housing #mortgagedata @mortgagenewsmnd @HousingWire @MPAMagazineUS @NatMortgageNews @IMFpubs

[SEND2PRESS @SEND2PRESS]

iEmergent confronts the DEI debate with bold webinar on the business case for diverse lending https://t.co/quBz84qHRg @send2press @iEmergent @NAMMBAConnects @FinanceBetter @LMCU @CardFinancial @FifthThird #mortgage #lending

[SEND2PRESS @SEND2PRESS]

iEmergent CEO Laird Nossuli recognized among National Mortgage Professional's 2025 Diversity Leaders https://t.co/zP22Fxfbsk @send2press @iEmergent #housingfinance #housingequity #housingeconomy #mortgage @NatlMortgagePro #NMPDiversityLeaders

[National Mortgage News @NatMortgageNews]

Even affluent neighborhoods can have LMI borrowers, although in lower concentrations. To maximize CRA potential, lenders should evaluate all potentially eligible borrowers, regardless of their neighborhood, writes @lnossuli of @IEmergent. #mortgage

https://t.co/8u0RVy0qt6

[iEmergent @iEmergent]

Diverse #mortgage lending is where the growth is over the next few years. Are you meeting the needs of your community?

[iEmergent @iEmergent]

Question for lenders: If you could have access to what’s next in your markets, why wouldn’t you give that data and tools to your LOs to help them succeed?

#data #mortgage #forecasts #tools

[iEmergent @iEmergent]

When shaping their go-to-market strategy in new markets, First Merchants bank wanted to look ahead to where the loans WILL be. They used iEmergent and Mortgage MarketSmart to strategically expand community lending in diverse markets.
https://t.co/bGu4XQR9Bb

[iEmergent @iEmergent]

Market forces don't buy homes. Households do. That's why our #mortgage forecast models use a “demand-driven” approach that captures the changing household-buyer patterns that define housing patterns over time.

Learn more: https://t.co/7tzdcUbCT4

[iEmergent @iEmergent]

Question for lenders: If you could have access to what’s next in your markets, why wouldn’t you give that data and tools to your LOs to help them succeed?

#data #mortgage #forecasts #tools

[iEmergent @iEmergent]

Our new paradigm for #mortgage lending is really resonating with the industry. We have to keep changing.

Read about the new paradigm here: https://t.co/QlI3tMOzLb

[iEmergent @iEmergent]

When it comes to data, the more macro you are, the less specific you can be.

Learn the differences in geographic data types and which can help you spot new #mortgage opportunities in our blog post.

#financialservices #fintech #MSA
https://t.co/z72rLdmBwD

[iEmergent @iEmergent]

Use iEmergent’s data, tools, and expertise to get a 360° view of your lending organization.

#mortgage #lending #realestate

[iEmergent @iEmergent]

When we talk about growth, we're talking about business growth AND growth in homeownership. They go hand in hand.

#mortgage #growth #realestate

[iEmergent @iEmergent]

How do you get ahead in your markets? With the right #mortgage market intelligence.

[iEmergent @iEmergent]

All levels of #mortgage leaders and decision-makers have used iEmergent data and tools.

[iEmergent @iEmergent]

How do you find which #realestate agents have the most active or sold listings in a census tract—and for specific borrower segments? You use Mortgage MarketSmart's Real Estate Agent Ranking Report.

[iEmergent @iEmergent]

Diverse #mortgage lending is where the growth is over the next few years. Are you meeting the needs of your community?

[iEmergent @iEmergent]

There are infinite ways to use iEmergent's data. Here are a few.

#mortgage #realestate #data