iGBAffiliate

The home of the igaming affiliate community. #iGBA26 at Fira de Barcelona - 20-21 January 2026 Inquiries: [email protected] ⬇️🟣

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What makes a new brand worth promoting?

In part 2 of our Slotoro series, Natalia Hurina explains how conversion, localisation and flexible deals drive real affiliate ROI.

👉 Read part 2 on iGBA: https://t.co/lC7UQpBtfq

[iGBAffiliate @iGBAffiliate]

New iGaming products often fail not because of bad ideas, but because of poor success metrics and weak structural protection. Former COO Rosi Bremec argues that early-stage revenue is less telling than user behaviour. Read more on iGBA: https://t.co/rc2TAFHjXT

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Tracking people metrics early isn’t overkill. It’s how you avoid bigger problems later. Rita Mendes, head of people at Alts Digital, explains why what you measure early shapes everything that follows. 👉 Read more on iGBA; https://t.co/A9MPyM4P1n

[iGBAffiliate @iGBAffiliate]

What does a modern iGaming launch actually look like? From UX to testing and early performance, Slotoro’s debut shows how much happens behind the scenes.

👉 Read more: https://t.co/uQeoQZbo9H

[iGBAffiliate @iGBAffiliate]

In LatAm, sponsorships must go beyond traffic to ecosystem-building partnerships. Chloé Ripoche, head of betting products at MoveUp Media, shares how local alignment drives trust and long-term engagement. 👉 Read more: https://t.co/3Z81u9QktW

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Nominations for the iGB Affiliate Awards 2026 are in!

The deadline has passed, and now the countdown begins.

In 2026, the industry’s most respected affiliate awards will take place at the iconic The Shard, London.

22 categories. One iconic venue.

2 July 2026.
Save the date

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What makes the iGB Affiliate Awards different?

According to judging lead Stephen Carter, it’s simple: transparency, integrity and judging based purely on merit.

⏳ Nominations close 1 April!

Read the full interview 👇
https://t.co/injRvvRCXJ

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New judge Leanna Klyne shares why she sees the iGBA Awards as helping accelerate industry innovation and encourages entrants to submit clear, data-backed stories, with a strict NDA framework in place.

Read more on iGBA: https://t.co/oxyv3wKAFR

NEW DEADLINE: 1 April midnight

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March Madness is one of the biggest US acquisition windows. But for European affiliates, it’s a very different playbook. Caleb Dykema explains how to approach content, compliance and market entry.

👉 Read more on iGBA: https://t.co/oULyusCcaq

[iGBAffiliate @iGBAffiliate]

Big wins deserve a bigger stage.

The iGB Affiliate Awards are moving to an iconic new home for 2026…

📍 The Shard

NEW DEADLINE: 1st April midnight

Submit your entry here: https://t.co/Smb91Jeq5u

[iGBAffiliate @iGBAffiliate]

Strong quarters can hide underlying issues. Rosi Bremec explores how affiliates can spot risks even when performance looks great, helping teams avoid surprises and stay on track.
👉 Read the full article on iGBA: https://t.co/K0qk9Ks4ht

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Bonus offers get ignored. Stories don’t. Influencers are turning spins into content audiences follow through loyalty and gamified campaigns.
Nadia Bubennikova breaks it down 👉 https://t.co/V2NkKuJpDe

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Joining the iGBA Awards’ judging panel for the first time, Martin Campbell Collins, head of affiliates at Merkur Group, shares what draws him to the awards and offers his insider tips for submissions.
Read more on iGBA: https://t.co/SZ305m2sVz

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As the race for the 2026 iGB Affiliate Awards heats up, we speak to Charles Herisson, co-founder of last year’s Rising Star winner Hub Affiliations, about the wider value the award brings to the industry beyond the trophy.

Read more on iGBA: https://t.co/Hj0iIYgCgq

[iGBAffiliate @iGBAffiliate]

The UAE’s commercial gaming framework is now operational with a broader licensing scope than many Western markets.
Helen Stewart explains what differs and why classification matters.
👉 Read more on iGBA: https://t.co/rKJa8Jah5e

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AI search is changing SEO. But it’s not game over for affiliates. Alex Windsor explains why structured, original and trustworthy content is becoming even more important in AI-driven results.
👉 Read more on iGBA: https://t.co/StOlJOQztP

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Want to see what the data revealed and what it means for iGaming UI strategy?

Read the full research and design takeaways on iGBA 👇
👉 https://t.co/Tdn3zXTMeG

[iGBAffiliate @iGBAffiliate]

Do Eastern and Western players experience losses differently?
New eye-tracking research suggests cultural differences may shape how players process wins, losses and on-screen information. 🧵👇

[iGBAffiliate @iGBAffiliate]

For affiliates and operators targeting global markets, this could reshape how product experiences are built.
Especially when designing for high-intensity moments.