Some engineers sleep through push. Some only let calls through at night.
In IgniteOps each responder picks their own channels, order and delays: push, e-mail, SMS, voice.
The escalation policy decides who gets paged. The person decides how.
Per-seat pricing quietly shrinks on-call rotations.
At $20+ a seat, teams put 3 people on call instead of 8.
3 people: 17 weeks of pager a year each.
8 people: 6.5.
A bigger rotation is the cheapest reliability upgrade there is. The tool shouldn't tax it.
3:07 AM. Your phone is on silent. Production isn't.
One P1 from webhook to the right phone: critical push, e-mail, then SMS and a call. Press 1 and the escalation stops.
On-call alerting that wakes the right engineer. Free for 5 engineers; calls and SMS on Pro.
#oncall#SRE
Not every alert should wake up the same person.
Replication lag goes to the DBA. A GuardDuty finding goes to security. A P1 on checkout goes to platform.
Routing rules match on severity, source or tags and pick the escalation policy before anyone's phone rings.
On-call for 10 engineers, seats per month, list prices Sep 2026:
PagerDuty Pro: $210-250
Spike: $70
Xurrent IMR: $60
All Quiet: $49.90
IgniteOps: $27 (your seat is free)
Calls, SMS and alert volume are priced differently by each. Details below.
If nobody has to do anything about it, it's not an alert.
It's a log line with a ringtone.
Page for what a human must act on now. Everything else can wait for morning.
One outage. Five hundred alerts.
Give each alert an alias and repeats collapse into one alert with a counter.
One page instead of five hundred. You pay for one, too.
Your on-call spends the first ten minutes fixing, not silencing their phone.
An escalation policy at 3 am:
00:00 Alert from Datadog
00:01 Push + e-mail to the team
02:00 SMS + call to Ana, primary
02:41 Ana acks from the keypad
07:00 Call to Diego, secondary: never sent
Step 1 tells everyone. The ack stops everything else.
The alert fired at 3:12 am. Nobody saw it until 9.
The alert landed in a Slack channel where everyone was asleep.
A channel is where you discuss an incident. It's not how you find out about one.
On-call needs a named person, a loud notification and a next person to call.
Opsgenie has 187 days left.
Not sold since June 4, 2025. Shuts down April 5, 2027, and the data is deleted.
If all you need is a pager that rings, you don't need Jira Service Management for it.
IgniteOps: schedules, escalations, voice, SMS, push. Free for 5 engineers.
You configured the escalation policy and the on-call rotation.
But did you ever see it fire?
New in IgniteOps: create an alert by hand, on web or mobile, and watch it go through your routing, escalation and on-call, step by step.
Same path as a Datadog alert. No curl.
We had a hiccup this morning: some card confirmations during plan upgrades were failing. Caught it, fixed it, shipped it. No charges were made, and if it hit you, a retry now works.
Incident tooling that eats its own dogfood π₯
On-call tooling shouldn't cost $25 a seat before your first incident.
IgniteOps Free:
β’ 5 engineers, including you
β’ 100 alerts a month
β’ Push, e-mail and webhooks, unlimited
β’ No card, no expiry
Need the phone to ring? $3 per teammate per month. Your seat stays free.