Marta Iguaz

[Marta Iguaz @IguazMarta]

Neuromarketing is about implementing scientific knowledge from neurosciences @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Positioning is related to;
1. Product innovation
2. Product improvement
3. Product modification
4. Product imitation
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Positioning is about communicating what you stand for, who you are and what your expectations are @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

We do not necessarily need a big budget to construct a good experience @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Marketing mix is the set of controllable tools to influence buyers @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

The objective of #marketing is keeping clients @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Model of personality is a comprehensive sketch that summarizes emotional, interpersonal, experiential, attitudinal and motivational styles. @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Model of personality, the most efficient to explaining and predicting attitudes, behaviors, performance and outcomes @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Human personality attributes can be effectively outlined by five domains; Extraversion, Openness, Neuroticism, Agreeableness and Conscientiousness @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Brand strategy, business strategy, business model strategy and competitive strategy need to interact at perfection,

https://t.co/RGJTeuqpxf

go and read a bit more about it

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

The following brand development strategy is one that has been used across different categories and industries with great success; https://t.co/3vyIrnbkgc

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Go and have a look at this article written by Brad VanAuken for The Blake Project on tHow Brands Make Emotional Connections, it is very interesting;

https://t.co/s0kDUlwVXQ

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Is Brand Differentiation Still Possible? Short answer – yes it is, but not in the way it was; the following article will provide you with full arguments!!!

Written by Mark di Somma

https://t.co/DHkv8hfVw9

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

A powerful brand strategy combines ‘the logic and the magic’, 7 Components Of A Powerful Brand Strategy is a really interesting writing by Mark Di Somma, go and have a look!!!

https://t.co/kuwvHE4S71

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

If your brand feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right things. Go an read the following article written by Mark Di Somma on this topic!

https://t.co/ftyZouEyLd

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Considering a luxury brand strategy? Begin with the fundamentals. Go and read this article written by Mark Ritson and discover what you need to know!

https://t.co/wkySIpFbAh

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Brand and reputation are tightly linked but not synonyms. They share approaches and goals. Here is an article written by Mark Di Somma talking about this matter! REALLY interesting!!

https://t.co/q9hyin5Iri

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Here's an article on what a brand is, it is a complex phenomenon!!!!!

https://t.co/jxjdNmGZAs
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

There it goes another article written by Rachel Brown talking about the differences between #relationship and #transactional marketing!!!

https://t.co/OXtjGB14SE

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Marta Iguaz @IguazMarta]

Here is a very interesting thesis about Relationship versus Transactional Marketing in the Service Industry written by Anna-Claire White, go and have a look!!!!!

https://t.co/ugZ2icdK1C

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ