🚨 Heinz have pulled off a marketing masterclass. 🤯
FIFA World Cup stadiums are serving Heinz condiments, but because Heinz aren't an official tournament sponsor, every bottle has been covered up with black tape.
Instead of hiding from it, Heinz turned it into a campaign. The brand embraced the blackout, launched content around the taped-up bottles, and even sparked a viral exchange with Levi's.
What started as a sponsorship restriction has become one of the most talked-about marketing wins of the World Cup. 🎯🌎
📺 Meanwhile the Telemundo TV commentator during the hydration break:
"We are one of the only networks in the world to NOT show adverts during the World Cup cooling breaks."
"We prefer the old school way. We should be able to see what the players do. We show fans, people enjoying, not the corporate direction of football." 👏
England’s World Cup kit gets stolen in Kansas City.
Now imagine the exact same thing happened in Qatar, Brazil or South Africa.
The outrage would be wall-to-wall.
Questions about security.
Questions about the host nation. Questions about whether the tournament should even be there.
Why does the US always seem to get a free pass when it comes to safety and security concerns?
White people didn't take 12 million "slaves" from Africa. They enslaved mothers, fathers, sons, daughters, sisters, brothers, and cousins. This was the largest human trafficking operation in world history.