Impact Magazine

A weekly from the @e4mtweets stable, talking about what's hot in marketing & advertising.

[Impact Magazine @IMPACT_onnet]

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[Impact Magazine @IMPACT_onnet]

AI doesn’t read your brand—it processes it.
Anirudh Singla, COO & Co-Founder of Pepper, shares how AI search is transforming brand discovery and why marketers need to rethink visibility strategies in the AI era.

#AI #AISearch #Marketing #BrandStrategy #DigitalMarketing

[Impact Magazine @IMPACT_onnet]

Cannes Contenders 2026: As India gears up for Cannes Lions 2026, campaigns that redefine how brands engage with communities are standing out. Among this year's contenders is 22feet's The Great In-Game Wedding for BGMI.

Read more on - https://t.co/TLjlkksVMP

#CannesLions2026

[Impact Magazine @IMPACT_onnet]

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[Impact Magazine @IMPACT_onnet]

Athletes are no longer limited to the field.
With names like Shreyas Iyer stepping into gaming and sim racing, brands are leveraging sports stars to boost esports' visibility, credibility, and mainstream appeal.

By Isha Khatu

#Esports #Gaming

[Impact Magazine @IMPACT_onnet]

In a chat with IMPACT, Lulu Raghavan, President APAC at Landor & Design Lions jury member, speaks on what separates great design from good design & India’s growing creative influence

Watch full interview - https://t.co/zLgn2pCw8T

#LuluRaghavan #Landor #DesignLions #CannesLions

[Impact Magazine @IMPACT_onnet]

Meesho has acquired Kirana Club in a ₹202 crore deal, marking another significant move in India's fast-evolving commerce ecosystem.

Read more on - https://t.co/KN1ZpIGY7m

@Meesho_Official @KiranaClubApp

#StartupIndia #BusinessNews #RetailIndustry #Ecommerce #BusinessGrowth

[Impact Magazine @IMPACT_onnet]

"Memorable beats visible."
Mayur Hola, VP-Brand, Swiggy, shares how instinct, disruption, and cultural relevance help the brand stand out in a crowded market.

Read more on - https://t.co/FjolJ44aqL

@Swiggy

#Swiggy #BrandStrategy #Marketing #Advertising

[Impact Magazine @IMPACT_onnet]

MOMS OUTDOOR has been awarded the outdoor advertising mandate for Association of Mutual Funds in India (AMFI) following a competitive media review.

Read more on - https://t.co/FW615gH00r

@amfiindia

#MOMSOutdoor #AMFI #OOHAdvertising #MarketingNews #Advertising #Media

[Impact Magazine @IMPACT_onnet]

Cannes Contenders 2026: As India heads to Cannes Lions 2026, purpose-driven creativity is taking centre stage. Among this year's contenders are Tribes' The Coolest Seva for Kansai Nerolac, Mutually Funded for HDFC Mutual Fund and Carbon Economy for Advertising for NIVEA.

#Cannes

[Impact Magazine @IMPACT_onnet]

From the Power of One philosophy to the future of agency-client partnerships, Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her perspective on the forces reshaping modern marketing.

Watch her conversation with Neeta Nair, Editor, IMPACT Magazine.

[Impact Magazine @IMPACT_onnet]

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[Impact Magazine @IMPACT_onnet]

As sneakers become everyday fashion staples, homegrown brands are winning consumers through culturally-relevant storytelling and community-building, while challenging the dominance of global giants

By Raaina Jain

#SneakerCulture #IndianSneakerBrands #HomegrownBrands

[Impact Magazine @IMPACT_onnet]

Publicis Groupe South Asia has delivered consecutive years of double-digit growth. What's driving that momentum? Anupriya Acharya, CEO, Publicis Groupe South Asia reflects on leadership, innovation and the future of the agency business.

Coming soon.

#AnupriyaAcharya #Comingsoon

[Impact Magazine @IMPACT_onnet]

Quick commerce thrives on speed. But when deliveries go wrong, who owns the accountability?

Read more on - https://t.co/p3PaCqaivf

By @antora_chak

#QuickCommerce #Ecommerce #BrandTrust #CustomerExperience #RetailTech

[Impact Magazine @IMPACT_onnet]

Cannes Contenders 2026: Among this year's contenders are VML India's Coke Holi for Coca-Cola and The Slooowest Vending Machine in the World for KitKat - two campaigns that celebrate culture, connection and the value of taking a moment to pause.

#CannesLions2026 #VMLIndia

[Impact Magazine @IMPACT_onnet]

The FIFA World Cup isn't just football's biggest stage - it's one of marketing's biggest opportunities.
While global brands have long mastered the art of turning football fandom into cultural relevance, India is slowly catching up.

#FIFAWorldCup2026 #SportsMarketing

[Impact Magazine @IMPACT_onnet]

Cannes Contenders 2026: Among this year's contenders are Leo India's The Unofficial Official Sound of F1 for Sting, This Ronaldo is that Ronaldo for Budweiser China, and Darescore for Mountain Dew - campaigns that tap into passion, participation and popular culture.

[Impact Magazine @IMPACT_onnet]

Adobe and Disney Imagineering are teaming up to bring AI into theme park design.

Read more on - https://t.co/RAhxYmDMJk

@Adobe @Disney

#Adobe #Disney #AI #Firefly #ThemeParkDesign

[Impact Magazine @IMPACT_onnet]

Unilever is bringing 50,000 creators into its FIFA World Cup 2026 marketing push.

Read more on - https://t.co/Cuy6GrZaYi

@Unilever @FIFAWorldCup

#FIFAWorldCup2026 #CreatorEconomy #SportsMarketing #InfluencerMarketing