AI doesn’t read your brand—it processes it.
Anirudh Singla, COO & Co-Founder of Pepper, shares how AI search is transforming brand discovery and why marketers need to rethink visibility strategies in the AI era.
#AI#AISearch#Marketing#BrandStrategy#DigitalMarketing
Cannes Contenders 2026: As India gears up for Cannes Lions 2026, campaigns that redefine how brands engage with communities are standing out. Among this year's contenders is 22feet's The Great In-Game Wedding for BGMI.
Read more on - https://t.co/TLjlkksVMP
#CannesLions2026
Athletes are no longer limited to the field.
With names like Shreyas Iyer stepping into gaming and sim racing, brands are leveraging sports stars to boost esports' visibility, credibility, and mainstream appeal.
By Isha Khatu
#Esports#Gaming
In a chat with IMPACT, Lulu Raghavan, President APAC at Landor & Design Lions jury member, speaks on what separates great design from good design & India’s growing creative influence
Watch full interview - https://t.co/zLgn2pCw8T
#LuluRaghavan#Landor#DesignLions#CannesLions
"Memorable beats visible."
Mayur Hola, VP-Brand, Swiggy, shares how instinct, disruption, and cultural relevance help the brand stand out in a crowded market.
Read more on - https://t.co/FjolJ44aqL
@Swiggy#Swiggy#BrandStrategy#Marketing#Advertising
Cannes Contenders 2026: As India heads to Cannes Lions 2026, purpose-driven creativity is taking centre stage. Among this year's contenders are Tribes' The Coolest Seva for Kansai Nerolac, Mutually Funded for HDFC Mutual Fund and Carbon Economy for Advertising for NIVEA.
#Cannes
From the Power of One philosophy to the future of agency-client partnerships, Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her perspective on the forces reshaping modern marketing.
Watch her conversation with Neeta Nair, Editor, IMPACT Magazine.
As sneakers become everyday fashion staples, homegrown brands are winning consumers through culturally-relevant storytelling and community-building, while challenging the dominance of global giants
By Raaina Jain
#SneakerCulture#IndianSneakerBrands#HomegrownBrands
Publicis Groupe South Asia has delivered consecutive years of double-digit growth. What's driving that momentum? Anupriya Acharya, CEO, Publicis Groupe South Asia reflects on leadership, innovation and the future of the agency business.
Coming soon.
#AnupriyaAcharya#Comingsoon
Cannes Contenders 2026: Among this year's contenders are VML India's Coke Holi for Coca-Cola and The Slooowest Vending Machine in the World for KitKat - two campaigns that celebrate culture, connection and the value of taking a moment to pause.
#CannesLions2026#VMLIndia
The FIFA World Cup isn't just football's biggest stage - it's one of marketing's biggest opportunities.
While global brands have long mastered the art of turning football fandom into cultural relevance, India is slowly catching up.
#FIFAWorldCup2026#SportsMarketing
Cannes Contenders 2026: Among this year's contenders are Leo India's The Unofficial Official Sound of F1 for Sting, This Ronaldo is that Ronaldo for Budweiser China, and Darescore for Mountain Dew - campaigns that tap into passion, participation and popular culture.