Impactable Co.

Advertising Services | Founded by @itsjustinrowe

[Impactable Co. @ImpactableCo]

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[Impactable Co. @ImpactableCo]

Fall is the season of cozy wishlists 🍂
But not all checklists are created equal.

[Leadtail @Leadtail]

Your LinkedIn ads are not a vending machine. 🙅‍♀️

Justin Rowe from @ImpactableCo is on #AgentsOfChange to share his playbook for driving real B2B pipeline. Learn to connect your organic, paid, & owned media for more than just clicks.

[Impactable Co. @ImpactableCo]

When you finally get the campaign dialed in… and the client asks to “try something completely different.”

[Impactable Co. @ImpactableCo]

AI is changing how we create and distribute content—but let’s be real:

AI can’t replace your unique perspective.

[Justin Rowe @itsjustinrowe]

Thought Leader Ads on LinkedIn are great, until they’re not.

They get clicks quickly, yes.
But that’s 𝘱𝘢𝘳𝘵 of the problem.

Because “clicks” in this format are super loose. If someone expands the post or hits “see more,” it counts. And just like that, they’re in your retargeting pool.

That means your audience fills up with people who probably weren’t that interested.

Here’s how I fixed it 👇

At Impactable, we run a sequence that intentionally builds layers of engagement:

First Thought Leader ad (broad reach)

As soon as someone engages, they’re excluded from Campaign 1 and moved to Campaign 2

Same thing again. Campaign 2 → Campaign 3, which is video-focused

Only people who watch 75% of that video get pulled into 90-day retargeting

I also layer audiences by intent:

• 90-day site traffic
• 60-day video views
• 30-day Thought Leader clicks (lowest intent)

This gives us a warm, high-quality retargeting pool instead of a big random mess of LinkedIn interactions.

It’s not just about who sees your ads. It’s about when and how often, and what you’re building in between.

[Justin Rowe @itsjustinrowe]

I started @ImpactableCo with one goal: help businesses grow through smarter, data-driven B2B marketing.

No fluff—just results. If you're serious about scaling, we're here to make it happen.

https://t.co/sbbFXHTrQy

[Impactable Co. @ImpactableCo]

🎯 LinkedIn Ads done right.
Impactable helps B2B brands generate quality leads, not just clicks.

📈 Optimize your spend. Maximize your ROI.
Let’s grow. → https://t.co/wt1SEd5EZh

[Impactable Co. @ImpactableCo]

SaaS growth isn’t one-size-fits-all—and your paid strategy shouldn’t be either.

[Impactable Co. @ImpactableCo]

We're #hiring a new Account Manager (IT Services Vertical) in San Antonio, Texas Metropolitan Area. Apply today or share this post with your network.

APPLY HERE👇

https://t.co/Se9d4M2aVA

[Impactable Co. @ImpactableCo]

When a top-tier agency like SHFT Agency recommends us to their clients, that hits different.

Big thanks to Jason Vana for the kind words and continued trust.

We don’t just run LinkedIn ads—we live and breathe them.

[Impactable Co. @ImpactableCo]

Your content’s tanking, but is it truly bad, or just stale?

Cailey Merulla says it’s not enough to post and pray. Your metrics are dropping hints.

Listen Here For More👇
https://t.co/K9nIhiuR2J

[Impactable Co. @ImpactableCo]

Don’t budget by funnel stage. Budget by buyer behavior.

Rigid funnel budgets are out. Strategic allocation is in.

[Impactable Co. @ImpactableCo]

We're #hiring a new Content Strategist in San Antonio, Texas Metropolitan Area. Apply today or share this post with your network.

https://t.co/9LcA262N59

[Impactable Co. @ImpactableCo]

Outbound isn’t dead—it’s just been poorly used.

This week, SaaS Division Leader Jovan Miljevic breaks down what actually makes LinkedIn ads work for SaaS in 2025.

Read The Article Below👇

https://t.co/Nx7bDKiLYU

[Impactable Co. @ImpactableCo]

https://t.co/ZSUFVkdmkx

[Impactable Co. @ImpactableCo]

Balancing creativity with performance isn’t just a content challenge—it’s a strategy challenge.

This week, we sat down with Cailey Merulla, Head of Content at Impactable - B2B LinkedIn Agency, to unpack one of the most common tensions in marketing:

Read the full newsletter👇

[Impactable Co. @ImpactableCo]

We're #hiring a new Digital Marketing Account Coordinator in San Antonio, Texas. Apply today or share this post with your network.