The shift:
Stop asking "What should I build next?"
Start asking "How many ways can I sell what already works?"
Pick your best performing asset and run it through these 5 angles this week.
You're burning time building lead magnets nobody remembers.
I used to ship 2–3 new lead magnets every month. Different hooks, different designs, different offers.
Then I looked at the data:
87% of the engagement came from 2 magnets.
5️⃣ The authority list
Package it as rules. "5 things I'd never do again after testing this 100+ times."
Same magnet. Same offer. 5 different ways to stop the scroll.
3️⃣ The contrarian belief
Challenge the default. "Stop building more lead magnets. Start remixing the ones that work."
4️⃣ The step-by-step teardown
Walk through the system. "Here's the exact 4-step process inside."
1️⃣ The results-first angle
Lead with the outcome. "This workflow booked 47 meetings in 30 days."
2️⃣ The failure postmortem
Show what broke before you built it. "I wasted $8K on this mistake. Then I built the system."
The result:
664 sales opportunities in 12 months.
The lesson:
Stop adding more emails to your sequence.
Start removing bad-fit leads from your list.
Quality > quantity. Every single time.
#sales#coldemail
Ecommerce isn't saturated.
Generic spray-and-pray is.
When you use tech stack data, personalized problem identification, and fast timelines..
Decision-makers reply.
Even in "saturated" markets.
P.S. As I'm writing this, 2 more leads came in today…
#ecommerce#coldemail
I was nervous targeting ecom…
But we had a client that needed to reach $1M+ Shopify stores.
Everyone says it's saturated.
"Every ecom brand gets 100 cold emails a day."
"They're numb to outreach."
But we tested it anyway - as always.
The result?
Founders replying.
Executives watching Loom videos before we even followed up.
$12K+ average deal conversations starting.
The only reason I'm sharing early success is most agencies show success in 2-3 month time frames.
Low volume, high ratios.
✅ We showed them exact problems on their site using tools they were already paying for
❌ We didn't promise 6-month implementation timelines
✅ We led with 2-week solutions + case studies from brands in their space
Here's why it worked when everyone said it wouldn't:
❌ We didn't blast 10,000 random ecom brands
✅ We targeted Shopify Plus stores ($1M+ revenue) using specific tech stack data
❌ We didn't send generic "your website has issues" warnings
Day 10:
10 total leads from initial outreach.
One discovery call booked and more in the pipeline waiting to be converted.
Multiple decision-makers engaging.
Churn hurts. But it's not the end.
Win today. Then win the week. Then win the quarter.
What's the one input you'll track when your scoreboard looks brutal?
#entrepreneurship#mindset
Clients churned.
It stung.
But this reminder from @xaviercaffrey13 saved my week.
I re-read Replit's founder on "How to Keep Winning."
Changed everything.
6 mindsets I'm locking in: