Ryan Ehrlich

Helping Home Service Contractors pull leads directly to them.

[Ryan Ehrlich @InboundRyan]

Contractors:

TAKE PICTURES OF EVERY. SINGLE. PROJECT.

Before. During. After.

WHY?

Builds your portfolio - use pics on website, blog, social media, etc.

Quickly show potential clients a specific example of your work.

Builds trust that your company knows what it’s doing!

[Ryan Ehrlich @InboundRyan]

Don't be naive; word-of-mouth referrals still look you up online.

[Ryan Ehrlich @InboundRyan]

Struggling to get leads? It’s not the economy. It’s your strategy.
✅ Show up online.
✅ Share your expertise.
✅ Show up to appointments on time.
Excuses won’t grow your business.

[Ryan Ehrlich @InboundRyan]

Contractors - SEO doesn’t mean stuffing keywords.

It means understanding intent.

💡 What are your customers searching for?
💡 Answer it better than anyone else.

[Ryan Ehrlich @InboundRyan]

The #1 inbound marketing mistake?
No follow-up.
A lead comes in, and... nothing.
Fix it:
✅ Reply within 10 minutes.
✅ Use email and text follow-ups.
✅ Stay top of mind.

[Ryan Ehrlich @InboundRyan]

Contractors: Stop guessing what your customers want.

💡 Ask them.
💡 Listen to their complaints.
💡 Improve your service and solve their problems.

[Ryan Ehrlich @InboundRyan]

A $20k landscaping project can start with a Google search.
Are you showing up?
✅ Optimize your Google Business Profile.
✅ Get reviews.
✅ Post pictures and updates.

[Ryan Ehrlich @InboundRyan]

What’s better than chasing leads?

Getting leads to chase you.

Inbound marketing = trust at scale.
Trust = leads on autopilot.

[Ryan Ehrlich @InboundRyan]

Consistency over new.

Find tactics that work.

Do more of them.

While doing more of them, focus
on making them better.

Then, try new tactics.

[Ryan Ehrlich @InboundRyan]

Contractors,
Your website should have ONE job:
Turn visitors into leads.

Here’s how:
✅ Clear headline.
✅ Easy navigation.
✅ Proof you can do the work.
✅ A call-to-action on every page.

[Ryan Ehrlich @InboundRyan]

On Dec 1, I launched a "Metal Refinishing" page for Paintworks & Decorating: super specific, backed by a video, pics, & 3 blogs.

By Dec 10, the first lead came through. No ads.

Leads come fast when your niche + messaging are dialed in. 🎯 #ClientWins

[Ryan Ehrlich @InboundRyan]

Carpet Cleaning Lead Magnet Idea:
"Pros & Cons of Different Carpets"

Durability, texture, appearance breakdown.

Nylon’s toughness vs. wool’s luxury.

Cleaning: Which is easiest to maintain + treat stains?

Educate & build trust while generating leads. 💡 #HomeServiceMarketing

[Ryan Ehrlich @InboundRyan]

Specificity means higher ticket sales.

HVAC Contractor vs Mitsubishi Diamond HVAC Contractor

[Ryan Ehrlich @InboundRyan]

Traffic + Trust = Inbound leads

Want leads that come to you?

Drive traffic with valuable content (No ads needed)
Build trust with proof and testimonials

It’s not magic. It’s strategy. Check out our blog for more on getting traffic without paid ads: https://t.co/3PwUAVm162

[Ryan Ehrlich @InboundRyan]

Contractors: Social proof > hard selling.
Let your happy customers sell for you:
⭐️ Share testimonials.
📸 Post project before-and-afters.
🎥 Record client shoutouts.

[Ryan Ehrlich @InboundRyan]

Contractors: Think blogs are just for writers?
Wrong. Use words, pictures, and videos.
A good blog = 24/7 salesperson.
Every post you write could be a lead magnet.

[Ryan Ehrlich @InboundRyan]

Contractors: Not sure what to post?
Start with this:
📸 A recent project.
💡 A tip you give clients.
⭐️ A customer success story.
Consistency beats perfection.

[Ryan Ehrlich @InboundRyan]

Contractors:
📉 A bad website repels leads.
📈 A great website converts them.
Want more clients? Make your site:
✅ Fast.
✅ Clear.
✅ Actionable.

[Ryan Ehrlich @InboundRyan]

Blogging isn’t dead.
But bad blogging is.
A great blog:
🔹 Answers customer questions.
🔹 Builds trust.
🔹 Brings in leads.

[Ryan Ehrlich @InboundRyan]

Contractors - Quick reminder:
Your website doesn’t need to look fancy.
It needs to:
✅ Load fast.
✅ Be mobile-friendly.
✅ Earn people's trust.
Simple wins.

[Ryan Ehrlich @InboundRyan]

Contactors - Want your website to convert better?
Here’s the recipe:
✅ Clearly state your services and who you help.
✅ Before-and-after photos.
✅ Testimonials everywhere.