iGaming link tip π°
Look beyond casino and betting blogs. Sports, sports history and fan sites can be a natural fit.
One of our Betway links sits in a sports branding feature, where the context makes sense to readers and to Google.
iGaming is one of the hardest niches for links. Many publishers simply won't touch gambling content.
For Betway we've delivered 200+ links on sites in the DR 40 to 70 range through manual outreach.
What's the toughest niche you've built links in?
Agency owners π
Do you build links in-house, resell through a white-label partner, or mix both?
We work with agencies on the white-label side, so curious what the split looks like. Link in bio π
3. The provider qualifies sites, writes or pitches, and secures the placement.
4. You get live URLs and an unbranded report you can pass straight to your client.
The takeaway: treat third-party keyword counts as estimates, not Google totals.
Use GSC for sites you own and cross-check tools before judging a competitor's strength.
Have you noticed gaps like this?
Caveats: 4 sites is a small sample, and GSC average position now blends in AI Overview appearances.
This is about keyword coverage only. We still use Ahrefs for backlink data.
Question for SEOs π
When you vet a site for a placement, what's the first thing you check?
β Organic traffic trend
β Outbound link patterns
β Topical relevance
β Third-party metrics like DR
Blogger outreach or link insert?
Guest post: new content written around your link. More control over the angle.
Link insert: your link added to an existing, indexed article. Usually faster, and the page may already have age and traffic.
Which do you use more?
β’ Digital PR campaigns
β’ Blogger outreach
β’ Authority editorial links
β’ UK & international placements
All real outreach. No PBNs. No link farms.
Excited to share that I was quoted in Hubspot's latest piece on #AI! Check out the article for valuable insights and expert perspectives on how artificial intelligence is shaping the future of #business.
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