@Lorraine_Happy I try to focus on the most important milestones that populate the customer journey. What does the progression look like, and where can we optimize.
But, another way of framing this is thinking about "lighthouse" metrics: https://t.co/AwTA1QIHp7
What's better than just email on its own? How about layering in an effective SMS strategy that multiplies your results.
Join us tomorrow for a live convo with Trent Chapman of @FixYourFunnel about Next Gen SMS strategies.
Details at https://t.co/HGpwkiBDdJ - see ya there.
"Is anyone actually seeing our emails?!"
We're live now, with @_AdrianSavage, talking about protecting (and improving) your ability to get emails in front of the people they can serve: https://t.co/bpa6xiWOj9
If you're using a set of tools in your #business (and aren't we all) then you have a wide range of stats and reports at your fingertips.
The true skill is distinguishing the #metrics that matter from the ones that are just noise.
We can show you how: https://t.co/suQ5Afb3Ll
Clean Lists = Better Email Results
Email isn’t just for marketing — it’s a critical piece of fulfillment, too.
If you're building a list (and let’s be honest, you are), then managing that list well is just as important as growing it.
Full replay: https://t.co/vSddAIW9nj
It's not about just finding data, not anymore - data is everywhere. The challenge now is finding the metrics that are most meaningful, and tuning into those. They're the "lighthouse metrics", but how do we establish them, and read the story they tell?
https://t.co/NWoHYJQTSR
We're hosting a live webinar next week to talk about measures you should be taking to protect the integrity of your database. Your contact list is a valuable resource - but if we aren't vigilant, it can actually work against you. Details and registration: https://t.co/sza3rGiUdd
Building a list is a fundamental part of running a modern business, and your list is a massive asset, and serious revenue driver.
But, if you don't actively manage your list - it can start to work against you. Let's talk about that.
https://t.co/sza3rGiUdd
If you have ADHD, or if you think you might - this post has a handful of practical tools that can help you multiply your productivity overnight:
https://t.co/uG8bo4rjNq
#ADHD#EntrepreneurLife#SmallBusiness#ProductivityHack
We built a lead magnet and filmed the entire process.
Strategy, design, automation, ads, results — all captured in a 7-part docuseries. No fluff. Just real decisions and lessons.
The Lead Magnet is live now.
Watch the trailer, enjoy the series.
https://t.co/ii3lem2Vgt
We set out to make it easier for people who find Monkeypod to learn, make progress, and determine the right next step. We didn't know where things would end up, but we documented it all anyway.
https://t.co/ii3lem2Vgt
#MarketingStrategy#LeadGen#DigitalMarketing#SmallBusiness
If you are proud of the products and services you offer, then the challenge you're bound to face is "How can I find the people that I serve best"; and the answer may be a lead magnet.
In this series we go from idea to launch, and share it all.
https://t.co/ii3lem2Vgt
We set out to design a #leadmagnet from scratch. We documented the ideation, design, #trafficstrategy, and launch process (and results).
The result was a seven episode documentary series called The Lead Magnet. Enjoy.🍿
https://t.co/ii3lem2Vgt
#LeadGeneration#SmallBusiness