Ben Peckett

Creative Director @weareamplify. Copywriter. Coffee-drinker. Cake-eater. Challenge-seeker.

[Ben Peckett @IntlCopyBoy]

The death of specificity https://t.co/ZDCCKRtIfG

[Ben Peckett @IntlCopyBoy]

What are you playing at @British_Airways? Your upgrade cabin cost to Premium Economy on a ticket that’s already been paid for is insane. Zero incentive for the consumer to spend more, and when you’ve clearly got seats to sell there’s no justification for a greedy money grab.

[Ben Peckett @IntlCopyBoy]

Kith for BMW 2024 https://t.co/xuFRw84LUi

[Ben Peckett @IntlCopyBoy]

Jaguar has rebranded when it needed to revitalise https://t.co/MmI1S2sw25

[Ben Peckett @IntlCopyBoy]

Dom Pérignon, the appeal of scarcity and the opportunity to reframe a loss into a win. https://t.co/u80Kf8h3Ng

[Ben Peckett @IntlCopyBoy]

Love this @wknyc – Red Wing Shoes Give the Boot to Fast Fashion https://t.co/VITcXnHovb

[Ben Peckett @IntlCopyBoy]

There’s no such thing as ‘performance branding’ marketing https://t.co/3sKcyPguCw

[Ben Peckett @IntlCopyBoy]

Love the tone and design of this.

https://t.co/uRoI9FyaNy

[Ben Peckett @IntlCopyBoy]

https://t.co/9LGjaOCi5Q

[Ben Peckett @IntlCopyBoy]

Had a little thought for a @FiveGuys TV show as part of a little something on @Adweek - have a read if you like https://t.co/kNaZWn6Cdx

[Ben Peckett @IntlCopyBoy]

Helluva story and adventure to collect @RossEdgley Congrats on achieving something truly epic! Swimming 510km/56 HOURS NON-STOP | OFFICIAL WORLD RECORD (Yukon River) https://t.co/f0yOs6WtMD

[Ben Peckett @IntlCopyBoy]

The Olympic Games might have finished, but the Paralympics are just around the corner. I had an opinion on which ads worked this time out and which are the ones to beat in 2028. Take a look if that's your sort of thing... https://t.co/Qp30r1Chdt

[Ben Peckett @IntlCopyBoy]

Creatives behind Glossier and Brat on the new rules of branding - Fast Company https://t.co/NuEK9hkasw

[Ben Peckett @IntlCopyBoy]

Oof. This is good. Tone, music, edit. @adidasoriginals and @adidasfootball nailing it right now.

[Manchester United @ManUtd]

You can't beat an Original.

#MUFC || @adidasFootball

[Ben Peckett @IntlCopyBoy]

@dancullenshute We went recently and ended up at Vittoria on the Walk (https://t.co/uUhXIVID2p) on a recommendation - lovely family run Italian, good food and staff were great with our little one. Also, if it’s not on your radar, Mary’s Milk Bar for ice cream is a must

[Ben Peckett @IntlCopyBoy]

Where the creative industry is heading, and how to survive the next 15 years https://t.co/YZcXrit1F8 via @creativeboom

[Ben Peckett @IntlCopyBoy]

'Heat up. Feet up. Eat Up.' Lovely bit of branding and copy work for The Dinner Ladies by @UF_quipsters
https://t.co/BMjJr3yOnQ

[Ben Peckett @IntlCopyBoy]

@VikkiRossWrites Very good 👏🏻👏🏻

[Ben Peckett @IntlCopyBoy]

Go Full Speedo https://t.co/VUSxQdMMKa 👏🏻👏🏻👏🏻

[Ben Peckett @IntlCopyBoy]

Making Sense of Color Tests the Bandwidth of Human Perception https://t.co/RhGgo3mcUo via @designmilk