Ipsos in South Africa

At Ipsos, we are passionately curious about people, markets, brands and society.

[Ipsos in South Africa @Ipsos_SA]

84% of South Africans have never participated in legislative processes. Marcus Hollington, Sikhumbuzo Tshabalala & Noeleen Turdon explore this "Silent Disconnection" at #SAMRA2026, why citizens want to engage but don't.

[Ipsos in South Africa @Ipsos_SA]

What people say ≠ what they do. Tomoko Ueta & Loren Curnick tackle this at #SAMRA2026: The Say-Do Gap, using a South African case study to expose "Silent Friction" consumers experience but never report.

[Ipsos in South Africa @Ipsos_SA]

There's no such thing as fixed consumers, only consumers in context. Proud that Kathrine Starke & Sarah Cotton is presenting at SAMRA 2026, challenging static consumer profiles and demonstrate why understanding 'where', 'when', & 'with whom' is as important as understanding 'why'

[Ipsos in South Africa @Ipsos_SA]

We're proud to have Dieudonné Kabongo Kantu and Catherine Burton presenting at this year's SAMRA Annual Conference: Reimagining the brand image-commitment link: new evidence that perceptions drive consumer journeys.

[Ipsos in South Africa @Ipsos_SA]

Does great advertising need a big budget? Not always.

[Ipsos in South Africa @Ipsos_SA]

Trust in South Africa's electoral institutions remains divided. When asked about the IEC, opinions are split, with similar proportions expressing trust and distrust. https://t.co/cnzdJpBbyW

[Ipsos in South Africa @Ipsos_SA]

The current situation is that roughly two-thirds of eligible voters indicate that they have the desire and intention to vote in the Local Government Elections. https://t.co/cnzdJpBbyW

[Ipsos in South Africa @Ipsos_SA]

61% of South Africans eligible to vote say that they have any interest in politics and elections, while 38% are not interested at all. Despite this, nearly three-quarters (73%) of eligible voters say they are registered to vote. However, registration does not guarantee turnout

[Ipsos in South Africa @Ipsos_SA]

Ipsos study reveals voter alienation, low municipal trust, and a mixed appetite for polls as 2026/7 elections approach – regardless of a choice of more than 500 parties. https://t.co/cnzdJpBbyW

[Ipsos in South Africa @Ipsos_SA]

What’s driving Gen Z unhappiness in South Africa? Nearly 3 in 10 are unhappy. Financial stress, mental health and well-being, loss of control, and lack of meaning leading the list.

[Ipsos in South Africa @Ipsos_SA]

Gen Z is the unhappiest generation in South Africa, with close to 3 in 10 reporting unhappiness. Financial stress, lack of meaning, and feeling out of control are key drivers. https://t.co/CMvMNIijRO

[Ipsos in South Africa @Ipsos_SA]

South Africa's satisfaction with feeling loved (81%) places it ahead of many developed economies. The country also outperforms on romantic and sexual satisfaction, with 63% reporting contentment compared to France (58%), Germany (55%), and Sweden (45%).

[Ipsos in South Africa @Ipsos_SA]

63% of South Africans are satisfied with their romantic/sex lives, higher than the global country average of 60%, and outperforming countries like the United States (57%), Great Britain (54%), Italy (55%) and France (58%).

[Ipsos in South Africa @Ipsos_SA]

The study reveals a striking contrast in what drives happiness versus unhappiness among South Africans. While financial concerns dominate the unhappiness landscape, personal relationships overwhelmingly drive contentment.

[Ipsos in South Africa @Ipsos_SA]

81% of South Africans feel satisfied with the love in their lives, placing SA among the top 10 countires. Yet 75% of unhappy citizens cite financial stress. Love drives happiness. Money drives stress. https://t.co/mA9D63VWkA

[Ipsos in South Africa @Ipsos_SA]

Huge congrats to Catherine Burton, Kim Larsen & Rhulani Baloyi on winning Best Paper and Best Presentation at ESOMAR Africa. Cracking the Africa Code shows what’s possible when data, local understanding, and collaboration come together.

[Ipsos in South Africa @Ipsos_SA]

The home of researchers grows stronger. United by curiosity, driven by a shared passion for game-changing insights. Welcome to the team, Natalie Otte!

[Ipsos in South Africa @Ipsos_SA]

59% are dissatisfied with their municipalities, with nearly half of the nine provinces falling below one-third approval ratings. https://t.co/13crWoDcFo

[Ipsos in South Africa @Ipsos_SA]

54% want inter-party collaboration at LOCAL level. Even EFF (49%) and MK (45%) supporters agree. https://t.co/13crWoDcFo

[Ipsos in South Africa @Ipsos_SA]

NEW IPSOS DATA: 80% of South Africans say country heading in wrong direction. GNU honeymoon officially over - optimism dropped from 40% (Sept 2024) to 20% today. https://t.co/13crWoDcFo