84% of South Africans have never participated in legislative processes. Marcus Hollington, Sikhumbuzo Tshabalala & Noeleen Turdon explore this "Silent Disconnection" at #SAMRA2026, why citizens want to engage but don't.
What people say ≠ what they do. Tomoko Ueta & Loren Curnick tackle this at #SAMRA2026: The Say-Do Gap, using a South African case study to expose "Silent Friction" consumers experience but never report.
There's no such thing as fixed consumers, only consumers in context. Proud that Kathrine Starke & Sarah Cotton is presenting at SAMRA 2026, challenging static consumer profiles and demonstrate why understanding 'where', 'when', & 'with whom' is as important as understanding 'why'
We're proud to have Dieudonné Kabongo Kantu and Catherine Burton presenting at this year's SAMRA Annual Conference: Reimagining the brand image-commitment link: new evidence that perceptions drive consumer journeys.
Trust in South Africa's electoral institutions remains divided. When asked about the IEC, opinions are split, with similar proportions expressing trust and distrust. https://t.co/cnzdJpBbyW
The current situation is that roughly two-thirds of eligible voters indicate that they have the desire and intention to vote in the Local Government Elections. https://t.co/cnzdJpBbyW
61% of South Africans eligible to vote say that they have any interest in politics and elections, while 38% are not interested at all. Despite this, nearly three-quarters (73%) of eligible voters say they are registered to vote. However, registration does not guarantee turnout
Ipsos study reveals voter alienation, low municipal trust, and a mixed appetite for polls as 2026/7 elections approach – regardless of a choice of more than 500 parties. https://t.co/cnzdJpBbyW
What’s driving Gen Z unhappiness in South Africa? Nearly 3 in 10 are unhappy. Financial stress, mental health and well-being, loss of control, and lack of meaning leading the list.
Gen Z is the unhappiest generation in South Africa, with close to 3 in 10 reporting unhappiness. Financial stress, lack of meaning, and feeling out of control are key drivers. https://t.co/CMvMNIijRO
South Africa's satisfaction with feeling loved (81%) places it ahead of many developed economies. The country also outperforms on romantic and sexual satisfaction, with 63% reporting contentment compared to France (58%), Germany (55%), and Sweden (45%).
63% of South Africans are satisfied with their romantic/sex lives, higher than the global country average of 60%, and outperforming countries like the United States (57%), Great Britain (54%), Italy (55%) and France (58%).
The study reveals a striking contrast in what drives happiness versus unhappiness among South Africans. While financial concerns dominate the unhappiness landscape, personal relationships overwhelmingly drive contentment.
81% of South Africans feel satisfied with the love in their lives, placing SA among the top 10 countires. Yet 75% of unhappy citizens cite financial stress. Love drives happiness. Money drives stress. https://t.co/mA9D63VWkA
Huge congrats to Catherine Burton, Kim Larsen & Rhulani Baloyi on winning Best Paper and Best Presentation at ESOMAR Africa. Cracking the Africa Code shows what’s possible when data, local understanding, and collaboration come together.
59% are dissatisfied with their municipalities, with nearly half of the nine provinces falling below one-third approval ratings. https://t.co/13crWoDcFo
NEW IPSOS DATA: 80% of South Africans say country heading in wrong direction. GNU honeymoon officially over - optimism dropped from 40% (Sept 2024) to 20% today. https://t.co/13crWoDcFo