Ian Rhodes

Advisor to founders on how to build, equip and lead a team (in-house or outsourced) that delivers next stage ecommerce growth.

[Ian Rhodes @iRhodes]

@richpage @JeremiahPrummer @KnoCommerce @HireFireTeam Totally agree with Rich - the trend report is a gamechanger Jeremiah and I know of brands who would love to jump *across* but the lack of visual pricing right now makes that task a whole lot more challenging. They 'get it'. They 'want it'. They just need to know how much...

[Ian Rhodes @iRhodes]

@carlhendy ... and not a '10 Top Tips To Dominate AltaVista' article (or $87.00 course) in sight. Proper SEO.

[Ian Rhodes @iRhodes]

Great to see @SkioHQ evolving the subscription offering and delivery management. Build-a-box is a useful tool to help customers who may want to subscribe to more than one of your products... (ahem. AOV.) https://t.co/BLcrzB6Z05

[Ian Rhodes @iRhodes]

@SamUnderwoodUK I feel an imposter... No 1 spot was a page built following a chat with a client about how strange it was that folks were bidding on that term rather than building for that term. Thought I'd give it a go! No backlinks. No plan as such.

[Ian Rhodes @iRhodes]

@vickwsmarketing Hey Victoria - thanks for including me in your ecommerce expert review at https://t.co/MDPBPWALxs. Much appreciated :)

[Ian Rhodes @iRhodes]

@lincolnshep

[Customology @CustomologyAUS]

What are your 2020 revenue growth objectives? Unsure how to meet them? In this article, we explain why #customerretention should be your top priority and the strategies to help you achieve it.

#customersforlife #customerloyalty #marketing #2020strategy

https://t.co/PPOa3E5n34

[Smile.io @smilerewards]

Customers who enroll in a loyalty program are 47% more likely to make a second purchase than customers who don’t join. 🛒 Learn how to turn new shoppers into repeat customers on the @Shopify blog:

https://t.co/7K2xvvIZqv

[Ian Rhodes @iRhodes]

“34% of marketers aware of the term “customer lifetime value” and its implications” @ClickZ @exponea https://t.co/f26LRDQ6OO ... so 1/3 of ecommerce brands acquisition modelling based upon one-off purchase metrics?

[Ian Rhodes @iRhodes]

great article from @alexmcea talking about the dangers of conditioning your customers for discounting… https://t.co/FLyh1OsFjV … a valuable read before you knock out another ‘LAST CHANCE’ email this afternoon.

[Ian Rhodes @iRhodes]

“Return rates are estimated to cost e-commerce businesses billions. This is an issue that is apparent all year round, but it’s particularly amplified with heavy discounting periods such as Black Friday.” https://t.co/5y7OSviapf

[Ian Rhodes @iRhodes]

"Our investigation indicates that this popular shopping event is all hype and there are few genuine discounts.” - Black Friday analysis from Which? -> https://t.co/tI2OV3yGyg … well I never...

[Ian Rhodes @iRhodes]

Wrote this https://t.co/890kczTVKh 5 years ago about email repetition during the holiday season… still as valid today.

[Delighted @delighted]

What do your customers really want from the in-store and ecommerce experience? Get more, better retail customer feedback to improve #RetailCX.

https://t.co/t1owMHowCN

[Ian Rhodes @iRhodes]

@kdlafrance A pleasure. Always great to see retention strategies being championed. You shared some great advice - particularly on the challenged faced vs acquisition and the lack of data to ‘prove’ the case for retention.

[Ian Rhodes @iRhodes]

There’s a terrific blog/podcast by @kdlafrance diving into the shared demands of acquisition and retention for dtc brands here 👉 https://t.co/W0TsTzONM2. Highly recommended reading/listening.

[Ian Rhodes @iRhodes]

"We often get asked why…” Do you though? Do you really?

[Ian Rhodes @iRhodes]

@excelify_io - Hi folks, is there an issue with the excelify shopify app?

[Ian Rhodes @iRhodes]

Quick reminder.

The job of the ecommerce marketer (helping people buy) takes place on the big screen. Analytics. Ad platforms. Design. Etc.

The job of the customer (buying) takes place on the small screen. Researching. Considering. Shopping.

Plan accordingly.