Isabella Benge

[Isabella Benge @IsabellaBenge]

@BamaAPR

[Isabella Benge @IsabellaBenge]

Social media in nonprofits is an interesting career field and a great opportunity to give back to the community and make an impact. What I've learned about ethical practices, effective copywriting, and connecting with audiences will help me in this field. #APR333 @BamaAPR

[Isabella Benge @IsabellaBenge]

Taco Bell has a witty conversation style, speaking Gen Z lingo and concepts to reach their younger audiences. With a brand like Taco Bell, an unserious, casual tone helps the brand connect and relate to its young audience. @BamaAPR #APR333

[Isabella Benge @IsabellaBenge]

Sweethearts promoted their situations hearts. Similar to the original candy but with blurry messages for blurry situationships. This promotion targets the younger generation and is more relatable than most Valentine's Day promotions. #APR333 @BamaAPR

[Isabella Benge @IsabellaBenge]

https://t.co/fJuctgNpAm
Aerie is a sub-brand owned by American Eagle that sells active and swimwear. Aerie's mission statement addresses the desire of their customers to see real bodies and faces wearing Aerie in ads. "We are Real" is their mission statement. #APR333 @BamaAPR

[Isabella Benge @IsabellaBenge]

Selena Gomez is a career role model for me because of how authentic she is and also her brand Rare Beauty. She advocates for mental health and Rare Beauty's mission statement is to break down unrealistic standards of perfection. #APR333 @BamaAPR

[Isabella Benge @IsabellaBenge]

SEC Network's tweet including both of these coaches next to each other in a graphic is a creative approach to honoring both legends. Following Saban's retirement announcement, the tweet was timely and relevant, reaching a large audience. #APR333 @BamaAPR