ISBA

The Voice of British Advertisers.

[ISBA @ISBAsays]

ISBA is mainly on LinkedIn these days - visit our LinkedIn page for our latest news - https://t.co/Upt6xHuHGy

[ISBA @ISBAsays]

Agencies come on board with Influencer Marketing Code of Conduct as @ISBAsays and @IMTB_HQ join forces - https://t.co/V0xdKCWVes

[WFA @wfamarketers]

.@ISBAsays, @ad_association, @The_IPA & @Kantar have revealed the findings of the 2nd #AllInCensus which had nearly 19,000 participants.

➡ Check out the key findings & find out more about All In at https://t.co/uwPLkNwSTK https://t.co/Rk3qHWfad9

[ISBA @ISBAsays]

The @ASA_UK Annual Report looks back on 60 years of advertising regulation and how @ASA_UK have evolved and are continuing to respond to legal, societal and technological change.

It highlights the importance of the work the @ASA_UK do and the self regulatory system.

[ASA @ASA_UK]

Our Annual Report is out now! Looking back at six decades of independent UK ad regulation, right up to our cutting-edge use of technology to regulate online. https://t.co/KPEOH98OB1

[ISBA @ISBAsays]

Our partner @tagwwnews has helped many clients with Reimagination: the idea of reusing and reapplying assets. In this latest Masterclass, we explore how Reimagination can drive efficiency, and sustainability, without losing the magic of the craft.
https://t.co/uG1jgD4Gv1

[ISBA @ISBAsays]

.@ControlvExposed share key areas to consider when reviewing #MarTech and establishing a commercial relationship with a MarTech supplier.

Read here: https://t.co/VJgHkNEDyj

#marketing #martechstack #DigitalMarketing #DigitalAdvertising

[ISBA @ISBAsays]

Do advertisers have more tech than they need, or know how to use? Find out in this report where James Coulson, Managing Partner at @Kepler_emea explains how this has led to a surplus of tech for many businesses.

🔗 https://t.co/ZDi9RrWZFV

#technology #digitaladvertising #adtech

[ISBA @ISBAsays]

Congratulations to our last group for Cycle 1 of the Media Foundation Certificate! The quality of presentations at the practical session has been consistently fantastic and yesterday was no exception!

@Getmemedia #cpdaccredited #advertising #media #cpd

[ISBA @ISBAsays]

Our partner @tagwwnews has helped many clients navigate the use of virtual production. In this latest video Masterclass, we explore virtual production and see how it can enhance your shoot capabilities. https://t.co/ISBbbFclSn

[ISBA @ISBAsays]

Each quarter, ISBA and @ebiquity_plc bring an independent perspective on the current state and immediate future challenges of the UK media landscape. The next report is now available to help advertisers make informed media decisions. https://t.co/L10ty9NB6R

[ISBA @ISBAsays]

In a series of reports, @ApraisWorld have identified seven key behaviours that help build strong relationships and produce good work. This 7th report looks at the impact of functional skill on overall performance!
https://t.co/C7f8qFDqSs

[ISBA @ISBAsays]

Are you struggling with choosing the right Customer Data Platform? Check out this in-depth guide by @Kepler_emea to help you make the right decision.

🔗https://t.co/TnyYKnXCcA

#adtech #martech #technology #data #customerdataplatform

[ISBA @ISBAsays]

In a series of reports, @ApraisWorld have identified seven key behaviours that help build strong relationships and produce good work. This sixth report looks at the impact of goals on overall performance.

🔗 https://t.co/q9axmYXTf2

#performance #behaviours #advertising

[ISBA @ISBAsays]

Successful marketing measurements needs both independence and collaboration.

This thought piece from ISBA Partner @ekimetrics unveils three parties that are fundamental to the process.

🔗 https://t.co/vyGMNkxVL9

#media #performance #marketingperformance

[ISBA @ISBAsays]

The Influencers' guide to making clear that ads are ads - read it here: https://t.co/VubUqLXDAP

@ASA_UK @CAP_UK

[ISBA @ISBAsays]

📢 The Future of Brands is almost here! Join industry leaders and future leaders to reshape tomorrow's advertising market.

🔗 https://t.co/eOBnXTnHIk

#FutureofBrands #Advertising #Media #Collaboration #Innovation

[ISBA @ISBAsays]

Marketing and ecommerce is rife with acronyms that can leave many confused with where to start. The following excerpt by @Entropyconsult breaks down some of the common ecommerce platforms you may come across. https://t.co/aarJrLzayz

[ISBA @ISBAsays]

Improving #accessibility in TV advertising is important. Share your views on this anonymous survey and the deadline is 5pm on Thursday 6th April.

https://t.co/pYkhfepE80

@Clearcast @Thinkboxtv @The_IPA @ad_association @britisharrows

[ISBA @ISBAsays]

Read this best-practice guide on how to ensure that advertising content posted by #influencers is clear about what it is.

🔗 https://t.co/VubUqLXDAP

@ASA_UK @CAP_UK

[ISBA @ISBAsays]

In a time of economic uncertainty and evolving consumer expectations, the ability to quickly adapt creatives to address new challenges, trends or “moments” is a game changer.

Want to know how? Read this guide: https://t.co/mDwBN59mnS

@MeetTheMonks #advertising #dynamiccreative