To my community on X, I wanted to introduce myself.
I live in Cambridge and Cape Cod, Massachusetts.
I founded WordStream in my 20s, over a decade ago.
We built PPC marketing automation tools for Google and Facebook Ads.
The business was acquired by Gannett in 2018 for $150 million.
We had 300+ employees, +$55M in revenues, 10K+ customers globally.
I raised only $18 million, so the team, my investors, and I all did great.
Today, I’m the founder of @CustomersAI -
we provide website identity resolution and remarketing solutions.
This is my second business.
This time around, I’m focused on building a product with stronger ROI and doing more of the Product & Engineering work.
My goal is to achieve an even more strategic multiple at exit.
I studied Electrical Engineering at the University of Waterloo in Canada (originally from Winnipeg!)
Became a US citizen in 2010.
I’m married with two boys: One is 6 and loves bugs and lizards. The other is 10 and quickly becoming a world-class speed cuber.
I’m on X every day.
I follow the news and connect with marketers and agencies.
Looking forward to meeting more of you! Drop me a line here if you wish!!
was very hesitant but actually seeing customers ai flows starting to perform very well for us and I only have enabled checkout flow
@larrykim Im sorry I doubted LOL
🚨 Website Visitor ID Tools Are a SCAM 🚨
1/ Tools like Retention, Opensend, and Revenue Roll claim to reveal your anonymous website visitors.
But their data is WRONG 70-95% of the time.
And using bad data kills your email deliverability.
Here’s why 👇
11/ 📢 Brands, Agencies, ISVs:
It’s time to raise the industry standard.
Data quality should lead the way to real growth. If you're ready for better results, let’s connect!
Marketing isn’t a technology problem, it is a people problem.
Companies constantly seek better results, but a big part of the problem is the people they use.
Just look at the data below, in which 100 companies were asked if they use email and sms marketing.
It’s obvious SMS has higher open rates and converts well. And many email marketing providers offer SMS marketing.
The real issue is marketers. They just don’t use the technology at their fingertips.
It’s right there… and you already pay for it… use it, and it should help you get better results.
People are lazy, which is why text-based content doesn’t work as well.
Even though there are a billion plus blogs and around 4 million podcasts, people spend more than triple the time each day listening to podcasts over reading articles.
And it’s even crazier with videos. People spend more than 9 times a day consuming video over text.
You may like reading, and I do, but the majority of people prefer watching and listening.
Creating text-based content is required to do well online, but a large chunk of your content production should involve video and podcasts.
Dropped all top of funnel blog content from our eCom SEO strategies about 6 months ago...
1. Faster rankings
2. More visibility on LLM (new discovery)
3. More cash
Search 'Kai Cromwell' on YT to watch
आप सभी युवा, 'मेक इन इंडिया' और 'वोकल फॉर लोकल अभियान' के कर्णधार हैं।
आप भारत के उद्योग जगत की backbone की तरह हैं और इसलिए विकसित भारत के संकल्प को पूरा करने में, आत्मनिर्भर भारत के संकल्प को पूरा करने में, आपकी बड़ी भूमिका है: PM @narendramodi
The amount of attention on me has gone supernova, which super sucks. Unfortunately, even trivial articles about me generate a lot of clicks :(
Will try my best to be heads down focused on doing useful things for civilization.