Hot take: you can’t win performance marketing today just by testing 15 creatives × 10 audiences.
We’ve reduced people to targeting filters and ideas to ad variations.
So we keep testing surfaces, while the real gap is connection:
between audience reality and brand meaning.
Just realised while replaying #GodofWar 2018, when Zeus vs Kratos Flashback is shown in Helheim, we switch to First Person mode for a moment. It's the same moment where we switch to First person mode in GoW 3. It's a nice callback! #GOW#godofwatragnarock
I was walking around in India and someone asked for a picture. So I asked my translator to ask him what his favorite MrBeast video is and he said that he doesn’t know what a MrBeast is and just wanted a photo with a tall white guy lol