6 years of building funnels taught me this: even great offers fail without strong social proof.
Collecting it is a manual, painful process.
So I'm building the solution I always wanted: @superproofco
Time to make social proof effortless ๐
@AskPayPal I run a registered Singaporean business with 0 chargebacks. My account was permanently limited for "risk." I offered full legal docs and backend access to our platform to prove we're fully compliant, but was denied. Can a senior underwriter please help?
@thejustinwelsh The "shortcut" is often the way that wastes time.
The real shortcut is going the distance. It's challenging, requires discipline, and time, but it gets you there in the shortest time.
@thedankoe We have shifted from "proof of work" to "proof of leverage."
This is 100% true in marketing, too.
"Hard work" = spending $10k on ads to get more traffic.
"Effortless" = spending 10 minutes to split test a headline, which doubles the conversion rate from the same traffic.
@marieforleo My filter is simple: "Is this feedback from someone in the arena, or from the stands?"
One is data. The other is noise.
This helps me stay 100% focused on my goals.
@russellbrunson That's a massive full-circle moment, Russell. From student of the magazine to being on the cover.
As a fellow funnel builder, it's inspiring to see the journey.
Huge congrats!
Today was jam-packed with agency work and preparing for an event I'm speaking at next week.
Zero build time for @superproofco.
Instead of feeling guilty, I squeezed in 2 podcasts from SaaS founders in my niche during my breaks.
My "build" today was 100% strategy (gained some great insights on positioning & marketing channels).
Even if you can't build, you can always learn.
Progress is progress, no matter how small.
@thejustinwelsh This is the core difference between:
Building yourself a high-paying job (like a demanding agency)
Building a scalable asset (like a SaaS or digital product)
I've lived both. Learning to build the asset is the only way to get your life back.
Well said, Justin.
@marieforleo@anastasiasoare That's an incredible full-circle moment. A powerful reminder that the things we consume and the people we look up to shape the future we end up creating
@rahulluthra22 Everyone is chasing the flashy $10k product launch. They don't see the boring $25k/mo retainer that comes from 3+ years of just doing good work and building connections.
This is a masterclass in compounding. Thanks for the share
@oranahhX Huge milestone. Congrats on 4 years of freedom.
I'm on Day 4 of my own SaaS build and I feel that exact same spark. It's a totally different kind of energy.
Love this perspective. Thanks for sharing the long-term view.
What does a non-technical founder's build in public journey look like?
A lot of respect for the devs here shipping code.
My "build" is a bit different.
My all-nighter this week wasn't fixing a bug. It was agonizing over the sales page copy and design for @superproofco.
My "superpower" isn't python. It's copy, branding, and sales calls (thanks, agency life).
My "capital" will be coming from pre-selling 30 Founder's LTDs to fund the actual dev work (and in the process validate the idea and gather feedback).
I'm feeling a heady mix of excitement and fear (I know this problem inside-out but I'm building a SaaS when I don't know how to build lol).
It's a huge skill gap, but I know what I have to do.
Any other non-tech founders here? How are you making it work?
First build in public post.
Todayโs wins:
1. Posted my first big thread on conversion advice
2. Building out @superproofco landing page (will be done in the am)
3. Followed and engaged with 50 inspiring founders
Itโs not MRR, but itโs progress.
Shipping something everyday is the real work.