Does your #infosec content cause psychological reactance? Here's what science says - and B2B cybersecurity content writers are beginning to listen.
https://t.co/fOIMvMNINO
#contentmarketing#contentcreation#startups
#Research shows: #B2B cybersecurity buyers look for more content more often. What it means for your content marketing: https://t.co/wDRUsSgYRF
#SaaS#survey
Want to make your content more attractive to (future) customers? Make it more about them and what *they* do, and less about *your* product or service. Respect their time.
#cybersecurity#contentmarketing
Do you have these #cybersecurity#podcasts on your playlist? Is your favorite *recent* IT security #podcasting show missing? RT or DM w/ link for possible inclusion in a follow-up post: https://t.co/Op71id0UUW
What does it say about your #cybersecurity#startup if your content contains clichés such as "In today's modern era..."? Avoid alienating buyers:
https://t.co/dl6NoAz3F6
#B2B#contentwriters
Want to make your newsletter more attractive to (future) customers? Make it more about them and what *they* do, and less about *your* product or service. Respect their time.
#ITsec#startup#contentmarketing
Do you have these #cybersecurity#podcasts on your playlist? Is your favorite *recent* #infosec#podcasting show missing? RT or DM w/ link for possible inclusion in a follow-up post: https://t.co/Op71id0UUW