Cass

Ideation Lead For @mrbeast / YouTuber 400k, Master at packaging and ideation. I also skate.

[Cass @ItsFunfact]

I don’t do strategy for the money.

I do it because I like to see people succeed.

[Cass @ItsFunfact]

@wheasexo @maoweeed @puppycelebrity W quote tweet holy

[Cass @ItsFunfact]

@SarahBurssty I lock in the same 2 every time-
Penis
Ghoul

[Cass @ItsFunfact]

I’ll look back in 24 hours and go through dms

[Cass @ItsFunfact]

🚨YOUTUBERS AND BACKEND WORKERS🚨

I’m looking for people with drive, passion, skills, and eagerness to learn for my team to build out one of the strongest ideation departments for the biggest channel on YouTube!

I want thumbnail artists, scriptwriters, strategists, ideationists, YouTubers, editors, and anyone else who is creative to hit me up and try something new and see if you’re a good fit for my team.

This is for ideation. I love seeing people from all walks of this industry give different insights on what makes a good YouTube video!

Hit me up in DMS with what Youtube/professional background you come from and your time zones and we will go from there! (YOU DO NOT NEED DIRECT IDEATION EXPERIENCE!)🔥

[Cass @ItsFunfact]

@shkeffy We need more vibe coded crap in the industry Shawn. You should know this!

[Cass @ItsFunfact]

🚨YOUTUBERS AND BACKEND WORKERS🚨

I’m looking for people with drive, passion, skills, and eagerness to learn for my team to build out one of the strongest ideation departments for the biggest channel on YouTube!

I want thumbnail artists, scriptwriters, strategists, ideationists, YouTubers, editors, and anyone else who is creative to hit me up and try something new and see if you’re a good fit for my team.

This is for ideation. I love seeing people from all walks of this industry give different insights on what makes a good YouTube video!

Hit me up in DMS with what Youtube/professional background you come from and your time zones and we will go from there! (YOU DO NOT NEED DIRECT IDEATION EXPERIENCE!)🔥

[Cass @ItsFunfact]

As someone who has been front end and back end on YouTube for a handful of years now. Here are the types of people I find are not just the most successful in the industry. But stay relevant longterm:

- Passionate Innovators
- Obsessed Networkers
- Quick Learners
- Renaissance Men (those who are multi-skilled)
- Narcissists
- Liars
- Those Who Lack Morals
- Film/Media Consumers
- Autistic/Neurodivergent Individuals

Just because some of the traits I listed are things I personally do not like, does not mean you cannot learn from them.

The sad reality is, you need to know the balance between what you are confident in, and what you can improve upon.

If you aren’t confident in your own work. It’ll either never be posted, or the input around you will turn your content into not even your own.

If you’re too confident you won’t take advice and improve much, much slower.

There are moral ways to become successful and easier ways to become successful. I would recommend the moral route… that’s how you avoid getting in trouble in the future.

[Cass @ItsFunfact]

@SarahBurssty True- however I do love me a slop Ryan Reynolds movie where Ryan Reynolds plays Ryan Reynolds while doing Ryan Reynolds things as Ryan Reynolds in the Ryan Reynolds starred movie. Starring Ryan Reynolds of course.

[Cass @ItsFunfact]

One thing all YouTubers and creatives should do everyday is sit down and consume some form of media.

This DOES NOT mean short form content. Sit down, watch a show, movie, documentary. You can even read a book.

It’s critical for creativity and innovation that you consume something new on a consistent basis to allow yourself to improve and get more and more inspiration that can reflect in your content.

Consuming media reflects in the commentary, the references, the editing, the execution, the plot progression, and even the ideas themselves.

My recommendation is have at least 1 hour a day (sometimes more) to watching some form of media. And do not just rewatch things you’ve already seen, try to look at new things and even genres you haven’t really given a chance.

[Cass @ItsFunfact]

If you want to get opportunities in the space as a YouTuber or backend worker you NEED to do this:

Networking. And no. Not that lame networking of cold outreach. You need to network slowly.

Start with a group of creators of similar size. Connect with their connections. Think of it as a base of a tree and you’re going out on branches. It’ll help your name get out there and your mutuals help with easier access to others you may be interested in.

It’s much easier to naturally allow a network to happen than cold outreach. The sad reality is most creators look at mutuals of a person trying to reach out and see if they’re worth the time and effort.

Connections and mutuals show you care, you are working hard, and you’re likely reliable as a YouTuber or backend worker.

[Cass @ItsFunfact]

@mws Absolutely. It’s hard to explain why I dropped out of college because I wanted to pursue something I loved without explaining what that was.

I’m also extremely obsessed with what I do haha.

I didn’t say stuff for like a year and most people thought I just threw my life away

[Cass @ItsFunfact]

Ignore some of the messed up aspects of the image. I made this visual on a phone lol

[Cass @ItsFunfact]

YouTubers are OBSESSED with 1 of 10s short term. But only looking at the short term is fundamentally flawed.

Some videos are consistent growers over a long period of time. Typically driven by good data and a good idea, and relying on a consistent long term curiosity gap and wide audience interest. These are considered evergreen ideas.

Other videos are big boosts in the beginning, typically being high performers but then flatlining quickly and losing steam. They’re typically built on trends, intellectual property, and topics relevant to the current climate of the internet or society (trends outside of the typical landscape).

While both are important. Many creators want that instant dopamine rush. But if you rely on only one; you lose out on the benefits of the other.

Dopamine videos are good for quick success and capitalizing on something that can quickly benefit yourself in recognition, attention, and is a quick source of cash.

Evergreen videos are good for long term success, a passive route to slowly gain more attention and overtime generating consistent revenue. Generally considered a fallback when dopamine videos aren’t performing due to many factors.

I recommend focusing 60% on evergreen and 40% on dopamine. Though this is niche dependent.

Not all evergreen ideas will bang, but some when they do bang its rewards are bountiful!

[Cass @ItsFunfact]

@AdamAstaoui Let’s pop in a call and talk about it!

[Cass @ItsFunfact]

After working with clients on YouTube for over 3 years. The typical issues I see that stand out the most that are the easiest to solve or improve upon for instant results are these-

- Branding in a non destructive way
- Finding a balance between what works both on your channel and in the niche vs trying something new
- the first 5 seconds of a video
- the fist 30 seconds of a video
- the bridge/transition from the hook/beginning of the video to the meat of the video
- fixing the balance between evergreen vs dopamine videos (long term success vs short term success videos)

These fixes will show results literally overnight guaranteed.

[Cass @ItsFunfact]

I find the greatest people for my team aren’t strategists or ideationists. It’s anyone else but those.

Strategy and ideation feels like a bubble of what is right and what is wrong, and when I run a team built on innovation. That way of thinking leads to lazy ideas, and lazy concepts.

Taking people who know the platform, but from an angle of editing, development, thumbnails, or even management, and putting them into a new job role, leads them to applying what they know and their work ethic and cooking up some of the freshest ideas I’ve ever seen.

It takes a few months but those are the best people I’ve ever had on my team.

[Cass @ItsFunfact]

The biggest flaw I see smaller creators doing is this:

Asking for advice, just to take it as a challenge to show you’re better.

You asked for insight, and while you might not agree with it, shooting down and not taking those criticisms is what is leading you to not improving more quickly and keeping you under even 10k views.

Take notes, ask questions, and listen. Drop the ego and narcissistic attitude. You aren’t helping yourself.

[Cass @ItsFunfact]

@benverralt I don’t mind people enjoying media. But if I’m talking about some random shit and you go “is that a ___ reference?” I want to do nothing more than to throw that person so hard they’re like team rocket blasting off again.

[Cass @ItsFunfact]

Incredibly important that this gets as many eyes in the content sphere as physically possible. YouTube has been filled with AI channels killing authenticity on the platform and in turn driving away creators from being able to pursue what they love.

[Mario Joos @MarioJoos]

I need your attention, just once. For the sake of protecting human creators.

[Cass @ItsFunfact]

Finally. Today is a good day

[Muaaz @mws]

New YouTube Update:

You can now disable Shorts entirely in the mobile app

YouTube added a 0-minute Shorts Feed Limit in your Time Management settings

Set it to 0 and Shorts will be gone from your feed

Lowkey a huge update for people tryna scroll less

(Slowly rolling out)