Megan Saunders

Media Strategist at @LookLeftMktg | Emmy-winning former Newsie 🎥 @NBC10Boston @WTNH @KTVB | #Tech, #Cybersecurity, #Media

[Megan Saunders @ItsMegatron_]

Be careful in West Hartford. #WTNHweather

[Megan Saunders @ItsMegatron_]

After a decade producing TV news, I spent years sitting in rundown meetings deciding which stories made the show.

Now as a media strategist, I spend a lot of time thinking about the same question from the other side:

Why should anyone care about this today?

[Megan Saunders @ItsMegatron_]

One of the biggest misconceptions about reporters:

They’re not looking for companies to write about.

They’re looking for stories their audience cares about.

[Megan Saunders @ItsMegatron_]

Something I learned producing morning news:

Stories win the rundown when they answer “why should viewers care today?”

That question matters just as much in PR.

[Megan Saunders @ItsMegatron_]

The best pitches I ever saw in a newsroom had one thing in common:

I understood the story in the subject line.

[Megan Saunders @ItsMegatron_]

A PR tip from a former TV producer:

If your pitch needs three paragraphs of explanation before the actual news… it probably isn’t news yet.

[Megan Saunders @ItsMegatron_]

Former newsroom producer now on the PR side:
The fastest way to get ignored by a reporter is still the same thing it was in the newsroom — pitching something that answers a question no one is asking today.

[Megan Saunders @ItsMegatron_]

@MBTA_CR Excellent! Thank you :)

[Megan Saunders @ItsMegatron_]

@LisaCarberg BOLD.

[NBC10 Boston @NBC10Boston]

UPDATE: The MBTA says power has now been restored to the Green and Blue lines and most of the Orange Line after earlier issues.
https://t.co/0ueaCuVyNy

[Oscar Margáin @OscarJournalist]

Power just came back here at North Station after outages were reported earlier this morning, affecting the orange blue and green lines and causing major delays. MBTA now saying the power has been restored on the green and blue lines and most of the orange line. update on @NECN

[Megan Saunders @ItsMegatron_]

Good morning from Boston 🫶

[MBTA @MBTA]

Blue Line/Orange Line: Service is currently standing by due to a power problem impacting our stations and signal system. Updates will be provided.

[CT Emergency Management & Homeland Security @CTDEMHS]

WEA for City of Norwich: Norwich is issuing a MANDATORY EVACUATION order of all areas along the Yantic River from the Bozrah town line to the area of Backus Hospital due to dam conditions. There is NO evacuation of Backus Hospital. Kelly Middle School will be open as a shelter.

[Megan Saunders @ItsMegatron_]

🚨🚨🚨BOZ FRIENDS🚨🚨🚨

[CT Emergency Management & Homeland Security @CTDEMHS]

At the request of the Town of Bozrah, CT, DEMHS has initiated a Wireless Emergency Alert (WEA) for the precautionary evacuation of the Stockhouse Road, Bozrah area due to an incident at the Fitchville Pond Dam. DEMHS will continue to update on the situation.

[Megan Saunders @ItsMegatron_]

@tinadetelj @WTNH Oh no!!!!

[Megan Saunders @ItsMegatron_]

@movofosho OUR DREAMS HAVE COME TRUE!!!!!

[Morning Brew ☕️ @MorningBrew]

After 7 painfully long years

THE SNACK WRAP IS BACK

McDonald's says demand for chicken is as strong as the demand for burgers right now so it's adding the McCrispy wrap back to its menu

McDanks discontinued them back in the day because they were too complicated to make

[Megan Saunders @ItsMegatron_]

Why does my insta think I’m a ski bum? I don’t ski, can’t ski, never skied, hate the snow, winter and all that comes with it. So why am I getting ski bro videos? 🥶

[Megan Saunders @ItsMegatron_]

@movofosho Literally 💀💀💀