Ivana Spurlock, M.A.

Believer. Lover of digital media, & all things creative strategy. Fluent in hashtags & character counts. Hampton & Elon Alum. #AKA1908💓 Tweets are mine💡

[Ivana Spurlock, M.A. @IvanaSpurlock]

https://t.co/gth7BLP46u

[The Portal Report @ThePortalReport]

Coppin State guard Greg Spurlock is still available in the portal!

The 6’5 guard averaged 8.4 points, 4 rebounds and 1.6 assists per game this season!

One season of eligibility remaining.

📞➡️@gregspurlock1

[Ivana Spurlock, M.A. @IvanaSpurlock]

I, for one, may be a little biased but these capstone projects are awesome! @Media_of_Sophia @AlyssalSandy @dylee0625

[Elon M.A. in Interactive Media @EloniMedia]

Three of our students traveled to Las Vegas this past weekend to present their capstone projects & research at the @BEAWebTweets Festival of Media Arts conference. Doo, Alyssa,& Sophia talked about their ongoing research & what they hope to accomplish in the future!
#eloniMedia

[Ivana Spurlock, M.A. @IvanaSpurlock]

Does double star day @Starbucks mean double the productivity? Check back for updates as this gal works to complete her @EloniMedia capstone this week ☕️😴💪🏽🎉

[Ivana Spurlock, M.A. @IvanaSpurlock]

A Friday shoutout to all the strategists, creatives, designers, content producers, marketers, copywriters, project managers, developers + more that are consistently pumping out work to match their expressive vision for projects under tight deadlines.

May we all see it through.

[Ivana Spurlock, M.A. @IvanaSpurlock]

I'm SO thankful to be counted as a black woman + creative that keeps this in focus & sets the pace for continuous upgrades in her personal + professional life. All while being inspired by other women before, beside & behind me.

Happy #InternationalWomensDay !

[Ivana Spurlock, M.A. @IvanaSpurlock]

Yesterday I listened to the President of a well-established agency say that your personal brand is the only entity you will truly work with for the rest of your life.

[Ivana Spurlock, M.A. @IvanaSpurlock]

After being shaken by his incredibly true yet simple statement, I really reflected on all the tech & professional situations that I'm GRowing through now & how it's going to set me up for my "next." (S/O) to @EloniMedia

[Ivana Spurlock, M.A. @IvanaSpurlock]

Relevant analytics like duration for a site can fluctuate depending on the type of brand and their end goal.

#EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

#EloniMediaStrategy in action today with our final class session of the week on effectively measuring SEO tools.

[Ivana Spurlock, M.A. @IvanaSpurlock]

Audiences are crucial and should not be taken for granted.

They require strategy + management. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

A characteristic view of audiences is on the discussion agenda for today's #EloniMediaStrategy session.

Main note: Audiences have value and can exercise agency.

[Ivana Spurlock, M.A. @IvanaSpurlock]

Switching gears to music to my ears.....social media content calendars!
Great to get a refresher on the types of content and methods that work best. Noting that text still stands as a solid method to persuade while photo & video can attract and convert. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

The theme of today's #EloniMediaStrategy session = How search engines work 🔎💻

[Ivana Spurlock, M.A. @IvanaSpurlock]

We are challenged as content creators to ensure that our content is original to do well online. This helps not only with creativity but helps in terms of search to increase rates of 🕷️crawling if strong index tags are in place. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

In terms of algorithms that favor high search, we can thank technology like BERT that relies on AI tech to understand more conversational queries.
Such a booster working with those phrases centered around your brand from your future audience members online.
#EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

Using these questions and the 7 elements of Conversion-Centered design to analyze local websites and their success rate through partner work. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

Analyzing CTA’S and user actions with the conversion-centered design framework in today’s session about effective websites. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

"What do you offer?
Why should I pick you?
What should I do next?" .....

Are all questions that content creators and brands should strive to have answered through their site. #EloniMediaStrategy

[Ivana Spurlock, M.A. @IvanaSpurlock]

Kicking off another #EloniMediaStrategy session with chatter about some of the top tweets from this weekend’s game