Jordan Duras

INTJ | Fitness | Internet Marketing | Coffee

[Jordan Duras @J_Duras]

Where and Why Google's AI Overviews Appear: A Study of 2.3m Keywords https://t.co/RPS5Bn7pan

[Jordan Duras @J_Duras]

Saying that heading tag order "only makes it easier for search engines to understand your page" is a massive understatement. Any optimization that makes content easier to understand is a major win toward improving organic performance. https://t.co/QvyoRxwEsd #IMLearningFX

[Jordan Duras @J_Duras]

The consensus has always been that getting JS pages fully rendered takes longer, but that no longer seems to be the case. Server-side rendering is still the best option for the majority of SMB websites. https://t.co/zihHQmuxA6 #IMLearningFX

[Jordan Duras @J_Duras]

So many websites, especially in the SaaS industry, are JavaScript-heavy so it is great that Google has made strides to render these pages and create fewer technical hurdles to get new content indexed. #IMLearningFX https://t.co/kyLXVq4TKz

[Jordan Duras @J_Duras]

This boils down to useful content written by authoritative sources will perform well. Nothing we did not already know but Google's understanding of what makes a page valuable continues to evolve, making it that much more important. #IMLearningFX https://t.co/B29Z8b3bCO

[Jordan Duras @J_Duras]

Google signed a $60 million deal to license Reddit data for AI products, Reddit then saw a 39% lift in organic traffic, and now there is going to be a direct GA4 integration for Reddit. Smells like an impending acquisition to me. #IMLearningFX https://t.co/DQ77oyIIoo

[Jordan Duras @J_Duras]

To perform well, content must be relevant, accurate, trustworthy, and "fresh" meaning continual maintenance through content refreshes is imperative to SEO success. Adapt content on the page as the SERPs evolve. #IMLearningFX https://t.co/JhKq4F94No

[Jordan Duras @J_Duras]

Cool feature that will allow advertisers to reach users in a variety of placements outside of traditional search results. Now if only MAds could invest more in their automated bidding strategies so we can move on from eCPC in low-volume campaigns 🤷‍♂️ https://t.co/uhieo0A1RD

[Jordan Duras @J_Duras]

Understanding the intent of your target keywords and the channel that best matches that intent is crucial to avoid cannibalization between SEO and PPC. Also avoiding paid brand targeting unless absolutely necessary also helps #IMLearningFX https://t.co/cB8pjsPunH

[Jordan Duras @J_Duras]

Not sure if this change means that Google will be moving away from this feature entirely but there may be modifications to allow the search results to load more quickly and provide better responses. #IMLearningFX https://t.co/3fqtnEuk1H

[Jordan Duras @J_Duras]

Marketing Leaders Weigh In on Top Trends Shaping the Digital Space https://t.co/nNzjSgJsiE

[Jordan Duras @J_Duras]

Not surprised by this as these structured data features were overused and borderline spam on pages that had no business using either structured data type. This happens with Product mark up as well to show review snippets for service pages #IMLearningFX https://t.co/PjdLDQG0VF

[Jordan Duras @J_Duras]

Keywords in the domain do make an impact if they are an exact match for primary industry search terms, especially if it is the name of the business. Google will assume branded intent, improving rankings for that site #IMLearningFX https://t.co/FfnXH2jjwx

[Jordan Duras @J_Duras]

Excited to see how this new ad format works for the B2C lead gen market and what info the new brand lift & search lift reporting offers to support mid-funnel targeting #IMLearningFX https://t.co/09H0tNDTMf

[Jordan Duras @J_Duras]

This article makes a great point that is commonly misunderstood. Is UX important to SEO? Absolutely! But ONLY focusing on UX does not fix other issues. You may have fantastic UX but if your content is not useful, the page still won't rank well. https://t.co/npctyTSrVN

[Jordan Duras @J_Duras]

#IMLearningFX

[Jordan Duras @J_Duras]

I get what they are saying but, "semantic HTML does help to understand a page" sounds like a more direct ranking factor than it is noted in the article. You won't rank well if Google does not understand your page content so proper semantic HTML matters. https://t.co/wSxpOQi4dt

[Jordan Duras @J_Duras]

While I agree that the URL structure of your pages matters, the website's internal linking plays an even more important role in establishing thematic relevance between pages. #IMLearningFX https://t.co/fbLup5eZD6

[Jordan Duras @J_Duras]

Really excited about the integration of LLMS into bidding as this should continue to improve the performance of PMax and other dynamic targeting options that are based on the destination URL or audience signals https://t.co/yCqaLvb0ot

[Jordan Duras @J_Duras]

Now that Performance Max is improving for lead generation businesses, it will be really interesting to see how this feature performs for more visual B2C industries like home improvement which has been struggling in the current economic climate https://t.co/nw7ugsYK6g