Jack Nesbitt

Head of SEO @evolved_search & @upshift_agency. Freelance consultant.

[Wor Flags 🏴🏳 @worflags]

Fans are getting banned for asking their mates if they want their ticket for a game they can’t make yet this can happen so openly and no one bothers to step in to stop it.

Not exactly a good look is it?

[Who Is Gręgg🇿🇼? @greggmunikwa]

Ironically, atmospheres in the English game have died as direct result of the “advertising” that promoted English atmospheres. “Come here and experience the best atmospheres in football” and clubs basically enabled it by building hospitality in the stands and giving thousands of tickets away to supporters clubs essentially replacing those who were creating the atmosphere that they were advertising to the global audience

[Guillem Balague @GuillemBalague]

Seeing the video of Robert Sanchez telling the Chelsea fans to relax as it was only half time, made me want to talk about something that has been on my mind for a while: why football stadiums are becoming more impatient, more toxic and polarised.

The pandemic changed our routines and it accelerated a transformation that was already happening in society: overnight, our lives moved onto screens. We watched sport through devices, we debated online, we consumed information in fragments and, importantly for this point, we lived inside a constant stream of opinions.

And with that, something else grew stronger: extremisation.

We have become less able to accept what doesn’t match our own perception. The world has turned into a place where difference is a threat and disagreement feels personal. 

Even when those opinions are built on incomplete information, we treat them as unquestionable truths. The most important voice is no longer the most informed one, but the loudest one, the strongest in the moment.

And football, as always, reflects society.

In stadiums now, we increasingly see impatience that would have been unthinkable years ago. Fans protesting a team even before half-time. Whistling after one mistake, even teams that are top of the table. Demanding changes immediately, as if football were a video game and not a complex sport shaped by confidence, form (both appearing in waves during a campaign), injuries, personalities, the limits of a squad or the finances.

We forget that coaches work every day with these players. That they know the realities behind the scenes. That progress is not always instant. But patience has become rare, because the modern world trains us to expect immediate solutions.

What’s worse is that creating a toxic atmosphere no longer feels like a problem for many supporters. The priority becomes: “I want what I want, and I want it now.” Even if it damages the team. Even if it poisons the environment. Even if it turns the stadium into a place of tension instead of support. I cannot think of anything worse than your own fans chanting, “you are going to be sacked in the morning.”

This phenomenon is particularly noticeable in England right now, where protests and frustration inside grounds are becoming more common. Perhaps it is less frequent in Spain, where there is still — sometimes — a different relationship with suffering, with time, with process, with football clubs and the role of fans. At Real Madrid, the whistling to the team lasted a game and it was a protest against the sacking of Xabi Alonso, or a message to the players. The following game, they had moved on. I feel that is legitimate. But the trend is spreading. 

The truth is hardly any club lives in happiness anymore. And I feel it is not because football has changed dramatically, but surely because society has.

The modern fan experience is shaped by constant noise, constant judgement, constant outrage. And football, which used to be an escape, has become another space where people project frustration and impatience.

It’s not really about the manager. Or the player. Or even the result. What we are hearing is basically about the world we have become. Although I do feel there is another way. 

I know none of this is new. But how about if we thought we might not be right. Someone else might be. Or changing an opinion. Or listening a bit more. Or considering we might not know everything. And respect our differences.

[Jack Nesbitt @Jack_Nesbitt]

@YewChooba Atmosphere disgrace again unfortunately. We make it 1-1 in the second half with the crowd behind them.

[Adam Pearson (YT) ⚫️⚪️ @AdamP1242]

The message is clear from Newcastle United fans ahead of playing Sunderland this weekend

Derbies days are back

#NUFC

[FloodlightsOn @floodlightson]

Away end scenes for Barnes’ goal.

Didn’t get the result we wanted, but got to appreciate these limbs.

[Newcastle United @NUFC]

An incredible journey so far 🫶

Four years of Eddie Howe as our manager! 🖤🤍

[Moaty @YewChooba]

What a day this was. Didn’t do a single thing at graft and ended up outside the Gallowgate afterwards. European football, trophy, competing with the “big 6”, it’s been everything I’d hoped for on the pitch and more. Hope that we can start to get it right off the pitch w ticketing

[Newcastle United @NUFC]

Last time out in the Carabao Cup! 🥹🏆

[Brighton & Hove Albion @OfficialBHAFC]

We're proud to be supporting the #TogetherAgainstSuicide initiative alongside @Samaritans and the @PremierLeague. 💙🤍

Find safe spaces, trained listeners and vital support at @The_AmexStadium. 🫂

[Jack Nesbitt @Jack_Nesbitt]

@NUFC Are you going to offer the season tickets to fans or sell them on a third-party website to tourists for 10x face value?

[Jack Nesbitt @Jack_Nesbitt]

@CraigHope_DM He played in the 4-1 last season and was hopeless

[Jack Nesbitt @Jack_Nesbitt]

Of course he’s turned replies off. Gets to grow his UK/global fan base by writing stuff that is already known, bet he’s loving it. Respect for starting on Steve McClaren years ago, but you’re doing my head in now #NUFC

[Craig Hope @CraigHope_DM]

🚫 Alexander Isak is on STRIKE, I can confirm... but how does this play out?

💰 Major update on club fine
❌ But why he will NOT cross picket line
🔍 NUFC striker search latest
⌛️ And why Liverpool are waiting to pounce

👇 BIG READ ON ISAK LATEST 👇

https://t.co/XrKbFsYJu0

[🇫🇰 @SCARFYYYY]

always seemed a very genuine and down to earth guy 🥲 wish him nothing but the best

[Newcastle United @NUFC]

Callum Wilson. Goalscorer.

Thank you for the memories, CW9 🫡

[Moaty @YewChooba]

The club don’t want season ticket holders. Season ticket holders don’t spend a fortune in the club shop, or on food and drink in the ground. A bigger stadium is not being built for season ticket holders, it’s being built for day trippers.

[Hudl Statsbomb @Statsbomb]

The On-Ball Value (OBV) Team of the Season: Premier League 2024/25 🏴󠁧󠁢󠁥󠁮󠁧󠁿

(OBV Explainer in the tweet below)

[Newcastle United @NUFC]

🫡

[Jack Nesbitt @Jack_Nesbitt]

Unbelievable signing this bloke. If today was his last game he’ll go down as one of the best signings we’ve made in the past 10 years IMO. Would have got relegated without him pre-takeover #NUFC

[NUFC HQ @NUFC_HQ]

Wilson 😪