Sharing my Gong stats, this is a mix of discos and demos.
Most reps rush to pitch.
The best ones wait.
Patience: 0.94 sec
Talk time: 44%
Customer story: 1:18
Let the buyer breathe. Let them talk.
That’s where the money is.
@gtmba_@natolisnuggets That’s why a tool like https://t.co/ZjlFzI8N7B does way more personalized and targeted outreach.. also the way it shortlists candidates is by buying signals/scoring
@thecamjwright This is how we have broken into so many accounts recently.
We are also trying more activity based events. Which has seen great engagement as well
First 2 months being in enterprise sales a few key things I discovered:
1. less about activity, more about relevance.
who you sell to + why they care matters way more than volume.
2. breaking into big accounts isn’t just about execs.
talking to people closer to the work gives you way better context and makes senior convos easier later.
3. still surprised how well the basics work at enterprise.
email. phone. linkedin. short personalized video.
most people won’t do all four, so when you do it stands out.