Jacob Groysman

Digital Media Marketing student at George Brown
Follow along for my mild to hot takes on music, film, fashion, and the advertising industries

[Jacob Groysman @JacobGroy]

As a follow up to my last blog post, I went around Leslieville and Kensington and took some pictures of and around my favourite spots. Check it out: https://t.co/pLnuJodovJ

[Jacob Groysman @JacobGroy]

I wrote a blog post on street photography and where I like to hang out when I'm taking a break from shooting. Check it out, I'd love to hear your thoughts
https://t.co/t8wWQ1PUtB

[Jacob Groysman @JacobGroy]

@blairaasmith @oliviabuchner MARK1054 is the only course that’s still open

[Jacob Groysman @JacobGroy]

@blairaasmith I can’t seem to register for any except one of our courses next semester. STUVIEW is telling me that the courses are full?

[Jacob Groysman @JacobGroy]

Very interesting to think about how little marketing details like these can be trademarked #MARK1051

[The Fashion Law @TheFashionLaw]

Glossier has applied to register 2 iterations of its product packaging: its millennial pink-lined boxes & similarly pink bubble wrap-lined zip-lock pouches. https://t.co/T29AuD0CQ7

[Jacob Groysman @JacobGroy]

I don’t think it’s a great idea to treat essential public services like the TTC and ServiceOntario as brands, at least not in the same way private companies like Iber and Lyft are #Mark1051

[blogTO @blogTO]

Which brand in Toronto should really be doing a Black Friday deal but isn’t? #BlackFriday2019

[Jacob Groysman @JacobGroy]

I thought this insight into the hiring process at advertising agencies was super useful, especially as I'm preparing to apply to jobs for the summer. Hopefully you find something interesting as well #MARK1051 https://t.co/FCYt92T5mH

[Jacob Groysman @JacobGroy]

Another tweet about influencers from me! Check out some ways your brands can find the right influencer to promote and represent your brand! #MARK1051http://ow.ly/EhqG30pUlW0 via @trendspottr

[Jacob Groysman @JacobGroy]

It's important to focus on the metrics that matter when tracking. Here are the best ones to look at and what they mean for your brand #MARK1051
https://t.co/gHZk18V1Bx via @rightrelevance

[Jacob Groysman @JacobGroy]

I've spoken a lot about the influencer marketing bubble. I think in order for it to sustain itself, brands must choose the right influencer that matches their brand's values #MARK1051 https://t.co/RSkPbEPjZM via @trendspottr

[Jacob Groysman @JacobGroy]

Barney's may be shutting it's doors but Emily Bode still believes in brick and mortar. I think she's one of the coolest designers right now because of her innovative use of fabrics, so it's interesting to see her stick to a traditional retail EXP #MARK1051
https://t.co/UfdwGUWBsH

[Jacob Groysman @JacobGroy]

@blairaasmith A8: TikTok is getting a lot of buzz now but I don’t think there’s a ton of potential for marketing because of the audience that uses it. YouTube, Facebook, and Instagram will probably still be the most useful #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @Snapchat A7: I don’t think brands should focus too hard on content for Snapchat. Since Instagram has features the same ways that the audience can interact with the brand I think it’s better to focus on content for Instagram #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @YouTube A6: Youtube is great for brands to find influencers who can represent their brand. It’s important for the brands to choose the right person to be an ambassador #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @Pinterest A5: Personally I think Pinterest is only useful as a mood board. It’s not a great platform for community building or creating dialogue, but it is helpful if you’re looking for visual inspiration #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @instagram A4: Instagram is vital to staying on top of trends. With stories users are able to share what they’re experiencing as it happens #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @Twitter A3: Twitter is great for building community and creating a dialogue between you and your audience. It’s easier to reply to a tweet or DM than an email #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @LinkedIn A2: LinkedIn is useful for more professional communication. Specifically, I think it’s a great marketing tool for B2B marketers #ChatSocial

[Jacob Groysman @JacobGroy]

@blairaasmith @facebook A1: Facebook has great infrastructure on their site for ads. If you need to sell a product or service and have the budget, Facebook will be able to provide you with valuable online ad space #CharSocial

[Jacob Groysman @JacobGroy]

I’m ready to #ChatSocial