The strongest communicators don’t guess—they use structure.
Trust → Emotion → Logic
That’s how messages turn into action.
Full breakdown from the article here:
👉 https://t.co/FD3Mvad1Z9
At Jade Communications, this is what we train. Through our work in executive and leadership communication.
#ExecutiveCommunication#JadeCommunications#LeadershipCommunication
Seeds of Change: How Youth and Women Are Revolutionising Farming in East Africa
Smallholder farmers in remote Tanzania and Kenya face a tangled web of obstacles. Underinvestment in dryland crops such as groundnut, sorghum, and finger millet weakens supply chains, as agro-dealers skip costly last-mile deliveries, leaving markets thin.
Gender norms exacerbate this: women provide much of the labour but have little say over inputs or income, dampening incentives.
Cultural fears, low literacy, and risk aversion reinforce reliance on home-saved seeds, yielding poor harvests and perpetuating poverty…but through an intervention by the Centre for Behaviour Change Communication (CBCC), something changed…read more: https://t.co/WjwW520pr1 #TheAppliedCommunicator#TheoryMeetsPractice#JadeCommunications
@paulachar@ACIDP_
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From Invisible Watchdog to National Conversation...
When IPOA launched in 2012, fresh from constitutional reforms following the 2007-2008 post-election violence, Kenyans barely knew it existed.
Public surveys showed citizens confused it with the Internal Affairs Unit (which comprises the police investigating themselves).
Worse, the police actively resisted this civilian "faultfinder," refusing to issue summonses and blocking investigations...how did that change? read more from Applied Communicator -https://t.co/yLm87vRK31
the Applied Communicator#JadeCommunications #TheAppliedCommunicator #TheoryMeetsPractice
@paulachar
Jade Communications Launches The Applied Communicator Publication to Advance Strategic Communication in Africa
Read more:https://t.co/iMm3H7Lf6Z
@paulachar@NyangePatience
“Policy and progress succeed or fail at the level of human communication. Where dialogue is weak, systems fracture. Where communication is strategic, inclusive, and evidence-based, it becomes a force for legitimacy, learning, and impact.” The APPLIED Communicator #JadeCommunications #TheAppliedCommunicator #TheoryMeetsPractice...3 Days to go! @paulachar