JimEccleston

[56DegreeInsight @56DegreeInsight]

Delighted to be attending the Scottish Tourism Alliance’s annual conference at the EICC today, #SigConf25

A powerful start at the Breakfast briefing with the First Minister, Ivan McKee and Rebecca Brooks expertly interviewed by legendary journalist Brian Taylor

[JimEccleston @JAEccleston]

How optimistic are you? I’m heading to Germany on Tuesday for games 2 and 3 - and if we can avoid a big score against us in Friday, I have every bit of optimism!

[56DegreeInsight @56DegreeInsight]

📢⚽️🏴󠁧󠁢󠁳󠁣󠁴󠁿On the eve of the Euro 2024 Tournament Scotland is gripped by football fever. Our latest survey suggests that when it comes to Scotland’s chances, there’s a lot of optimism out there .. but with a healthy dose of pessimism! See the full results here: https://t.co/ut5AIwdWKE

[56DegreeInsight @56DegreeInsight]

📣The Spring Scottish Tourism Index is out now!. While the overall holiday taking picture is similar to this time last year, the proportion taking home holidays is down as the economic situation continues to be a barrier. Full results here 👇
https://t.co/EhAHEXmUTq

[56DegreeInsight @56DegreeInsight]

📢We’ve teamed up with Blue Sail on Project 18-40: Understanding the Younger Traveller a new segmentation of GenZ and Millennial travellers, shedding light on an area of the population that is often overlooked. Find our more here👇 https://t.co/MlSd6uWEz3

[56DegreeInsight @56DegreeInsight]

@jumpresearch @SMGgateway

[56DegreeInsight @56DegreeInsight]

Delighted to be working with @GlamisConsult to undertake a survey and economic impact analysis for this year's #soswf which kicks off today. If you are lucky enough to be attending look out for your invite to complete our survey which will arrive in your inbox next week. Slainte!

[56DegreeInsight @56DegreeInsight]

All set for an exciting day at Scottish tourism’s Signature Conference. Looking forward to it! #SigCon24 @st_alliance @ASSCnews @ASVAtweets

[JimEccleston @JAEccleston]

There MAY be some cause for optimism for the tourism season ahead in Scotland for the domestic markets - though many challenges remain

[56DegreeInsight @56DegreeInsight]

🏴󠁧󠁢󠁳󠁣󠁴󠁿🧳Our January 2024 Scottish Tourism Index is out now, providing an overview of how the Scottish home holiday market might look for the year ahead. Click on the link to download the results which suggest some early signs of recovery for the sector👇
https://t.co/DOsvB82MCg

[JimEccleston @JAEccleston]

@FionaDrane So sorry Fiona. Very very hard. Sending you a big hug ���

[JimEccleston @JAEccleston]

@duncstewart I’m with the @coopuk

[JimEccleston @JAEccleston]

Kevin the Carrot, Michael Buble or Dawn French? Or even Rick Astley? Which Christmas TV ad has been most effective in Scotland this festive season?

[56DegreeInsight @56DegreeInsight]

We undertook a survey of Scots on the main supermarket Christmas ads, covering a range of measures including visibility, engagement and brand appeal. Click below to find out which performed best on each measure and which was the nations overall favourite 👇https://t.co/Ftn7lHe9Sp

[56DegreeInsight @56DegreeInsight]

Thank you to @MidlothianTF for inviting me to speak today to businesses about trends in Scottish tourism. A wonderful location too at Dalhousie Castle

[56DegreeInsight @56DegreeInsight]

All aboard this evening for the final debrief of results of research we’ve been undertaking for Edinburgh Bus Tours sharing the findings with drivers, guides and the rest of the team @edinburghtour 👏📈

[JimEccleston @JAEccleston]

@CaraCAitchison @EdinburghUni @GeosciencesEd @MindCharity It was great to see you again Cara. 40 years ago our group made something special - a series of friendships that have stood the test of time and the different directions we travelled. Privileged to have been a part of it

[JimEccleston @JAEccleston]

If you’re a tourism business, your views will be gratefully received

[56DegreeInsight @56DegreeInsight]

Delighted to be partnering with @st_alliance on their Autumn Industry Survey, seeking input from the sector on how business has gone in 2023, challenges faced and the outlook for the future. If you're a tourism business based in Scotland please take a few minutes to take part 👇

[56DegreeInsight @56DegreeInsight]

With the Visitor Levy (Scotland) Bill under consideration, we included questions in the latest Scottish Tourism Index to investigate the population's views on the introduction of this 'tourism tax'. Read the results here: https://t.co/Rgch7LmyiA

[JimEccleston @JAEccleston]

The timing of our future summer holidays......

[56DegreeInsight @56DegreeInsight]

How might the timing of our future summer holidays to some of this year's extreme hotspots change? Read more in the latest extract from our Scottish Tourism Index: https://t.co/dlE1oAsXtQ

[56DegreeInsight @56DegreeInsight]

Thoroughly enjoyable Summer Day Out with @JrsResearch colleagues from @jumpresearch, @smg and Redtree research at Edinburgh Street Food. Adam Kay later at the Fringe

[JimEccleston @JAEccleston]

What’s top of your destination bucket list?

[56DegreeInsight @56DegreeInsight]

📢⛴️✈️🌎💕We’re well into the summer holiday in Scotland now, with many families enjoying holidays at home and abroad.  

But where are our favourite holiday destinations?

We found out from 1,000 Scots in our most recent Scottish Tourism Index 👇https://t.co/TuGjulIaA9

[JimEccleston @JAEccleston]

@phs_social Great pic - collectively the PHS team would do a significantly better job than the current incumbents!