Jahnabee Borah

Features Writer @mint_lounge . Food | Fashion | Northeast of India. Ex @idivaofficial , @livingfoodz & @the120mc

[Jahnabee Borah @Jahnabee]

'It is hard to write about the natural world without writing about grief' - @HelenJMacdonald @guardian. So, I wrote a story about how ecological loss affects our mental health https://t.co/upQekEiDDd

[3one4 Capital @3one4Capital]

From a ₹40 lakh bet on a market gap to building one of India's India's fastest-growing baby care brands, @rforrabbitbaby is a case study in disciplined, founder-led growth.

In 2014, @kunalpopat and Kinjal Popat identified a structural gap in India's baby care market: premium, safety-certified products at prices that made sense for Indian households. A decade on, they've turned that insight into a dominant omnichannel brand spanning strollers, car seats, cribs, and diapers – competing with and challenging international incumbents on their own turf.

During a conversation with @Mint_Lounge's @Jahnabee, Kunal walks through how R for Rabbit navigated product discipline, the deliberate approach to fundraising, and the vision to become the brand Indian parents trust as instinctively as their paediatrician.

The story captures how India's baby care market, projected to grow at 24.3% CAGR through 2030, is being shaped by homegrown brands built on safety, quality, and an intimate understanding of the Indian parent.

Read the full story here: https://t.co/6i6SwTR6GD

[Mint Lounge @Mint_Lounge]

Mugwort, pinewood, honey and memories of growing up in the Himalayas give a distinct identity to new-age drink menus, writes @Jahnabee

https://t.co/Q2N3QV2cz4

[Mint Lounge @Mint_Lounge]

Sindhi food proponents share the influence of trade and partition in their festive specials along with a recipe for til laddoos, writes @Jahnabee

https://t.co/VAogxX7h8z

[Mint Lounge @Mint_Lounge]

Art meets food in thematic sit-down dinners, pretty plates and grazing tables at elaborate show openings in galleries, @Jahnabee writes

https://t.co/k89xiNpI3R

[Vikram @vikramshah1991]

In 2019, I was on the desk @Mint_Lounge reverentially reading the stories for the Short Fiction Special on the backend. One of my own stories is in the 2025 special. Out in print today! Paywalled link here. Read off? Grateful to @shalinimb & @somakghoshal. https://t.co/A09eiPoL8f

[Mint Lounge @Mint_Lounge]

The chef who runs the two Michelin-starred restaurant Gaa in Bangkok, talks to @Jahnabee about opening a restobar in Gurugram later this month, and says she chases flavours like a child

https://t.co/FZPfLuwsLq

[Mint Lounge @Mint_Lounge]

The food and beverage entrepreneur travels the world, culls the hottest trends and brings them to India in his restaurants, bars and events, writes @Jahnabee

https://t.co/IoPBB5pVwW

[Mint Lounge @Mint_Lounge]

The menu of the month-old bar Bombay Daak draws inspiration from local drinking spots, regional classics and family parties where the whisky is free flowing, writes @Jahnabee

https://t.co/DRWzkvSMix

[Jahnabee Borah @Jahnabee]

While working on this story, I made a playlist featuring musicians from the eight states of the North-East: https://t.co/JDjLXynE2d

Read, listen and (maybe) share.

[Jahnabee Borah @Jahnabee]

I wrote about the independent music scene in the North-East of India pegged to @zirofestival: https://t.co/mUZAt97Mie

(A thread)
#NortheastIndia

[Jahnabee Borah @Jahnabee]

Although the Ziro Festival of Music is a forerunner to discover bands from the North-East, it isn't the only one. There are places that host live gigs, like the pioneering The Evening Club in Shillong, The Maroon Room in Guwahati, 13 Old Spirit in Itanagar, among others.

[Mint Lounge @Mint_Lounge]

The Ziro Festival, which will open next week, spotlights the diverse music of independent artists from the North-East, writes @Jahnabee

https://t.co/1tiiCJCmzz

[Jahnabee Borah @Jahnabee]

@krishashok @TeachForIndia @Full_Meals Terrific. The kids must have had a great time learning from you.

[Jahnabee Borah @Jahnabee]

@CoimbatoreJain @Mint_Lounge Thank you

[Mint Lounge @Mint_Lounge]

What do chefs read when they are hungry for inspiration? Memoirs, history and recipe books, food manga and more, writes @Jahnabee

https://t.co/NWdAj1RE8k

[Mint Lounge @Mint_Lounge]

What do chefs read when they are hungry for inspiration? Memoirs, history and recipe books, food manga and more, writes @Jahnabee

https://t.co/NWdAj1SbXS

[Mint Lounge @Mint_Lounge]

A sense of community and staying curious are critical to positive ageing, which is a way of life for many seniors who see the post-retirement years as a new phase. Now, an ecosystem is growing to support them, write @Shrabonti and @Jahnabee

https://t.co/NIG4KhZzhp

[Amit Varma @amitvarma]

This sentence from Priya Ramani's excellent piece is a perfect metaphor for the state of our society: https://t.co/VPa6KFv1Zs

[Mint Lounge @Mint_Lounge]

A sense of community and staying curious are critical to positive ageing, which is a way of life for many seniors who see the post-retirement years as a new phase. Now, an ecosystem is growing to support them, write @Shrabonti and @Jahnabee

https://t.co/NIG4KhZ1rR

[Mint Lounge @Mint_Lounge]

There’s science and tremendous thought behind the bottles curated for a long-haul flight, writes @Jahnabee

https://t.co/s5OnazlWME