23 lessons from David Ogilvy:
1. Search all the parks in all your cities; you'll find no statues of committees.
2. The best ideas come as jokes. Make your thinking as funny as possible.
3. You are advertising to a moving parade, not a standing army.
4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.
5. Remember you are a human being writing to another human being. Neither of you is an institution
6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.
7. Avoiding excess in all things is a recipe for dullness and mediocrity.
8. A good advertisement is one which sells the product without drawing attention to itself.
9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers
10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant
11. People who think well, write well
12. The most important word in the vocabulary of advertising is 'test'.
13. On average, five times as many people read the headline as read the body copy.
14. When you have written your headline, you have spent eighty cents out of your dollar.
15. Tell the truth, but make the truth fascinating
16. Advertising is only evil when it advertises evil things.
17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
18. Raise your sights. Blaze new trails. Compete with the immortals.
19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.
20. If you're trying to persuade people to buy something, use the language in which they think.
21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom
22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.
23. At the start of your career in advertising, what you learn is more important than what you earn.
Making really good progress on my first ever app
The best and ultimate task, habit and goal tracker.
On track to finish by the date I set, hopefully.
Many things to improve, fix and add.
But it's been going way smoother compared to when I started
Some demo pics:
Progress on my first ever app
With Zero technical knowledge or experience
Rough start but going really well now
Building my ideal task, goal, habit tracker
Demo below, still a long way to go, would love any feedback
Life is too short to spend doing things you don't want to do,
But to do what you love for a living you need to give it all your effort and focus
Play on your strengths and cards delt, don't try to copy what others are doing
Live your best life
Yes, try many things, but the reality is that to be the best, you need to put in countless hours and improve endlessly, otherwise, you'll be outcompeted or simply not good enough
So choose what you dedicate yourself to, and commit
Choose wisely
Was making progress until I hit a infinite list of errors. Does anyone know how to fix this. Was building with bolt. Runs fine in the bolt previews but I get this error when trying to open it on expo go
Next steps: I'll try and debug my cursor version, if that doesn't work or isn't as good as the bolt version then I'll use the bolt version as a base to improve upon
Updates on building my first ever app:
Got a clear idea of what to build including all featured for V1
Trial and errored for hours trying to get a MVP, ran into endless bugs, the thing that surprisingly worked best for first draft was bolt out of all tools
If reframing your mind or perspective on a problem solves it, then it wasn't really a problem.
And the reality is that you can fix most, if not all, problems by reframing your perspective on them.
In a world full of choices and possibilities you have to be able to decide, or else you will stay exactly where you are, with the benefits of no choice
Day 1 of building my first app
Not a crazy complex AI app to make billions
Just an app that I myself would like to have
Would be interested in any feedback on the idea:
@waleedsmind During onboarding, but updated anytime, based on two books, "The One Thing" & "Essentialism", and what works for me, not strictly 5, +-, but more is discouraged. tasks not necessarily connected to goals, but ideally to some degree, yes
Current routine for June & July:
9:00 am - wake, breakfast, morning routine
9:30-15:30 - gym, work on first app, lunch
16:00-24:00 - summer job at restaurant
Repeat