Jake Repko

Building AI-powered operations + marketing inside real businesses. PM company, DTC brand, growth agency. Documenting the process.

[Jake Repko @JakeRepko]

https://t.co/hhsqps70hG

[Jake Repko @JakeRepko]

The idea is sound, keep your calendar free so you have freedom to be creative. Unfortunately this goes too far. Going to a wedding isn’t about you, it’s about supporting a young couple starting their life. Getting coffee with your wife’s friends might not be the first thing on your list, but I bet it’ll make her happy. The irony is that Naval has a quote about masculinity and how Men live to serve others. This is the opposite of that. This is serving the ego.

[Jake Repko @JakeRepko]

@OleMissRebel90 This is anarchy

[Jake Repko @JakeRepko]

@liebert_2026 99% of people can’t operate this way even if they wanted to. It’s a luxury for someone who has no money concerns.

[Jake Repko @JakeRepko]

@_willcompton It’s embarrassing

[Jake Repko @JakeRepko]

@JakeC0ffman Bruh. That thing can’t do anything useful.

[Shaan Puri @ShaanVP]

if you simply:

- dont bet on sports
- dont install instagram/tiktok on your phone
- dont eat fast food

you’re probably in the top 1% of the population

success isnt as much about being smart as it is about just not being stupid

[Jake Repko @JakeRepko]

@HenryCrochemore None of this true

[Jake Repko @JakeRepko]

@BitcoinCandor @charliebilello Wagering is not the same as spending.

[Jake Repko @JakeRepko]

@charliebilello This is misleading. Wagering is not the same as spending money. If you go 50% win rate and wagered $1000, you’re likely only down a hundred bucks or so. So you would have to calculate amount lost.

[Jake Repko @JakeRepko]

@nateliason @cosetteeliason school on June 10th?

[Jake Repko @JakeRepko]

@sweatystartup what restaurants are you eating at big dog, chili's and applebee's?

[Jake Repko @JakeRepko]

Have you guys tried the new Claude Fable?

Anyone?

[Jake Repko @JakeRepko]

@chaosengineerr Yes, but we don’t have to. And a better question is can AI live without us.

[Jake Repko @JakeRepko]

One thing I think about a lot is how the suburban Dad from the 90s with a good job and who provided for his family was portrayed as miserable, a failure, absentee father, etc.

If you landed a hot wife, a couple kids, and a steady income, you had failed.

The “successful” suburban dad became shorthand for inauthenticity, quiet desperation, and a longing for more.

American Beauty won Oscars for nailing this exact sentiment.

Incredible pysop really.

[Jake Repko @JakeRepko]

@craigweiss Well then you and I have different ideas of what AGI means.

[Jake Repko @JakeRepko]

Everytime a new AI model comes out, nothing will ever be the same. But how quickly we forget. What has been will be again and what has been done will be done again. There is no new thing under the sun.

[Jake Repko @JakeRepko]

@VadimStrizheus yep there will never be another video editor.

[Jake Repko @JakeRepko]

This is more than likely incorrect in the medium to long term. Short term, maybe. But tech is deflationary. This is no exception.

[Alex Finn @AlexFinn]

AI subscriptions are dead

Claude Fable 5 will only be on the Anthropic subscription until June 22nd. After that, you will need to pay for usage per token

This will be the start of a much larger trend

Frontier models will no longer be included in subs

You’ll pay a fee and it will only get you access to older, much cheaper models

If you want access to that dank AI sour diesel, you’re going to need to pay for every token you use. No more subsidies

And it make sense. The subsidies were just a Ponzi scheme

For those that don’t know, when you pay $200 a month for an AI sub, you get thousands of dollars of tokens

These AI companies actively lose tremendous amounts of money because of these subscriptions. GDPs of most countries every year are lost on your $200 Claude Max sub

The investor money is running dry. IPOs are coming because of this. And with IPOs need to come profitability

The golden age of paying $200 a month and being able to code on 40 Claude Code instances and getting a usage reset every 5 minutes are about to die

The party couldn’t continue ever. You can’t just leverage the entire global economy for years and expect nothing to break. Now it’s time to pay up

Means a few things:

1. Time to be responsible when it comes to which models you use. You don’t need Fable 5 for GPT 5.5 Xhigh for everything. Build the skill of knowing when to use cheap models

2. Local LLMS/hardware will come even more in demand. I’m currently running GLM on my Mac Studio. It’s great. Is it Fable? No. But it gets the job done for free on simple tasks. Learn about local LLMs

3. This is the beginning of the wealth gap expansion. Those that can afford to spend $10,000 a month on Fable 5 will build incredible products that eat up more and more of the economy. Those that can’t afford Fable 5 will have an insane disadvantage

4. The government will need to step in eventually. There will be too much civil unrest. I hope the answer isn’t free money. That won’t do anything. I hope the answer is education/access to AI resources for ALL. Universal Basic Opportunity

5. You need to seriously reconsider where your money goes every month. If you are complaining about AI prices and in the back of your mind you know your skill set is becoming quickly irrelevant, all while spending money every month on Netflix, Xbox Live, Paramount +, drugs, DoorDash, Uber, and other things that bring nothing positive to your life, you are simply doing it wrong. AI is an investment in yourself. It’s an investment in your relevance to the global economy. You need to make sure you make that investment

The pieces on the board are quickly moving around. The rules are changing. The battlefield is shifting. If you’re not strategizing accordingly, you’re cooked.

[Jake Repko @JakeRepko]

@AlexFinn This is likely all very untrue in the medium to long term. Short term, maybe. But tech is deflationary. This is no exception.