Jake Carney

CEO & Founder of UpWellness. DTC & Direct Response marketer, gnarly dad, wannabe amateur surfer and fisherman

[Jake Carney @JakeSurfs]

@MonicaGrohne We had 2 super successful DM campaigns with PP. Segments were 1,500 and 2-3k i think... Also tested 30-40% discount codes. 6-7X ROI. Rolling it out to rest of customer list... What did your card look like?

[Jake Carney @JakeSurfs]

@zachmstuck best thing I have ever done for product/endorsement shoots is find local wedding photogs. Usually they are pretty open during the week and prices AND quality is very good

[Jake Carney @JakeSurfs]

Running a DTC & DR company you really have to hammer home the basics. too many choices for customers are a bad thing. You actually must lead them in the direction you want them to choose for your product. Dropped this screenshot of @craigclemens in our slack to drive it home.

[Jake Carney @JakeSurfs]

@Cernovich Single best purchase for our family. I always said that if they simply rebranded away from “minivan” to something like FUV (family/fun SUV) it would sell 2X more…

[Jake Carney @JakeSurfs]

@MonicaGrohne If you are not split testing email creatives on every send you are losing money and eyeballs.. If you aren’t split testing email creatives and are not split testing at least 4 subject lines, you’re losing money and eyeballs

[Jake Carney @JakeSurfs]

@MonicaGrohne Everything is an opportunity. I preach it every day to our team. Have been out of stock on one of our products. Deep dive on analytics also showed it needed some CVR bumps, re-branded product and updated marketing copy. It’s already 10x better.

[Jake Carney @JakeSurfs]

@herrmanndigital Hey David, sent you a DM about our offers on FB... if you get a second could you have a look? 14.5 wasn't a massive hit to us... All the best.

[Jake Carney @JakeSurfs]

@FitFounder was surfing Restaurants in Fiji 2 yrs ago. Crazy shallow reef break. One of my first attempts I didn't finish my wave and told the guy beside me, "saw the reef and got wigged out", and he said "never look at the reef, always look down the line, see where you want to go" biz&surf

[Jake Carney @JakeSurfs]

@herrmanndigital Hey man, whatever poison’s in your bottle

[Jake Carney @JakeSurfs]

@SCHM7DT @LogFitz6 Weekly 90-minute Massages. Some of my best ideas for my company come to me while my face is smashed in a hole with a deep tissue going on.

[Jake Carney @JakeSurfs]

@JustCoffeeCoop Hey guys, we have an account with you and haven't been able to get in touch for about 3 weeks now. Can someone please DM me?

[Jake Carney @JakeSurfs]

@Eggymceggerson3 @BlDEN2020 placing your happiness, peace and joy in an external source will always lead to an eventual road of unhappiness. I know so many people going through this now. If you hang your happiness on “my guy winning” you will always lose. Get closer to yourself.

[Jake Carney @JakeSurfs]

@ZachHomol I played D1 soccer in college. We got smoked a couple games during my career. But the WORST was when the other team would just pass it around after being up 4-0. I’d rather they fucking show their best and run up the score, than be a bunch of fucks who take it easy.

[Jake Carney @JakeSurfs]

@ZachHomol 100% No

[Jake Carney @JakeSurfs]

There is still an abundance (infinite) amount of good in this universe. Go out and get it yourself. Harvest your own food, go workout and meditate. Guranteed feel-good vibes regardless of what is being said out there. P.s. if you can’t open a coconut... learn.

[Jake Carney @JakeSurfs]

Our 13 y/o pup has been having some stomach issues. At 5:45 am she shot out of bed like a goddamn cannon. I immediately woke up, tried to avoid another poop carpet clean. Mission failed. Man down. #blockorcharge @RexChapman

[Jake Carney @JakeSurfs]

Just waiting for the kids in car line.

[Jake Carney @JakeSurfs]

@johndurant Bloody Mary lunches are literally essential to our business growth. We’ve had dry lunches and there is no creativity. The key is just knowing the exact amount for creativity. I like to say I microdose alcohol for revenue growth.

[Jake Carney @JakeSurfs]

In 2000, Florida made the term "Hanging Chad" a thing.

Now in 2019, everyone here is talking about "The Turn"

[Jake Carney @JakeSurfs]

Hey coach @3YearLetterman does this work for a downfield block?

[Jake Carney @JakeSurfs]

Not winning parents of the year by laughing at the chop block. And the taunt at the end 😂 @RexChapman block or charge?