Jandre de Beer

Founder V8 Media & V8 Capital - Investors in GLOOT, Skinstem, Scentimental, and Plush Cleaning

[Jandre de Beer @Jandre_dB]

The ecomm one product trap is real.
You ride the wave, hit R500k/month… and then all the sudden competition increases... Cashflow shrinks. Cost per acquisition climbs.
And you’ve got nothing else to sell.

A real business = multiple products + repeat customers.

[Jandre de Beer @Jandre_dB]

Most businesses don’t fail because of marketing. They fail because the owner doesn’t actually know what they need to make a profit.

If you don’t know your profit margins, you’re not running a business, you’re keeping a very expensive hobby alive.

[Jandre de Beer @Jandre_dB]

#business #smallbusiness #businessgrowth #businessowner #businesstips

[Jandre de Beer @Jandre_dB]

#business #smallbusiness #businessgrowth #businessowner #businesstips

[Jandre de Beer @Jandre_dB]

@thedennis Arcads Audit

[Jandre de Beer @Jandre_dB]

@TobyWalleruk Testing

[Jandre de Beer @Jandre_dB]

@TobyWalleruk Scale

[Jandre de Beer @Jandre_dB]

@TobyWalleruk SWIPE

[Jandre de Beer @Jandre_dB]

But you're too busy to notice.

I'm not sharing this to sound smart.

I'm sharing because I've made ALL these mistakes myself in the past, and I wish someone had told me this earlier, as I probably would have been much father ahead LOL.

[Jandre de Beer @Jandre_dB]

1,461 businesses closed their doors in SA last year. That's not just a number. That's, families losing income, employees losing jobs, dreams turning to dust...

And it breaks my heart because after working 500+ businesses, and having invested in 10+ in the last 18 months,

[Jandre de Beer @Jandre_dB]

More sales with razor-thin margins just means bleeding out slower.

And lastly, they keep running the same marketing playbook (even when it stops working)

The hard truth?

What got you here won't get you there. Your customers have changed. Their buying psychology has shifted.

[Jandre de Beer @Jandre_dB]

@LewisWnLP CRO

[Jandre de Beer @Jandre_dB]

@lorenzo_pravata Done

[Jandre de Beer @Jandre_dB]

@NotionKristen Free

[Jandre de Beer @Jandre_dB]

The two deadliest sins in business:

Launching without validation
Never launching due to over-validation

Both are fueled by ego. Both will kill you.

[Jandre de Beer @Jandre_dB]

Your customer's brain is like a browser with 16 tabs open:

• What's the catch?
• Have others tried this?
• Can I afford this?
• What if I hate it?
• Do they get my problem?

Close those tabs with clear answers, or watch them bounce.

[Jandre de Beer @Jandre_dB]

Your website isn't failing because it looks bad.

It's failing because it's not answering the questions your customer is screaming in their head.