The best crypto products don't feel like crypto products.
They simply outperform the products they're replacing.
Take savings accounts, for example.
Most people leave their cash sitting in a bank earning next to nothing.
Then I came across @getaxal.
They're reimagining the savings account using stablecoins, allowing people to earn significantly higher yield on idle dollars while keeping the onboarding remarkably simple. Sign up with an email, get a wallet instantly, fund your account, and start earning.
Really impressive work by @ashlan_ahmed.
👁️ @byvmeta created something special with @Gloombles
The NFT collection hasn’t even launched yet, but it’s already one of the projects I’m watching closely because I think the IP can expand far beyond the web3 community.
Characters with simple but memorable designs can become some of the strongest IP.
The Gloomble character has a recognizable one eye design and visual style that feels like it could live anywhere.
Fashion, physical collectibles, games, animation, etc.
I can see it becoming a fashion symbol like the Comme des Garçons heart, or a recognizable character IP like Kirby.
Simple characters people remember are what turn into iconic brands.
the one eye meta is Mariela Victoria. just know that. 👁️
An NFT project with major brand potential is @okdegen.
For NFTs to actually reach mainstream adoption, the IP has to expand beyond the echo chamber of crypto, while ownership gives collectors access to the inner circle of a brand with exclusive perks and experiences.
But the bigger question is:
What identity does the brand represent?
That's what interests me about NFTs.
I think "degen" can become way bigger than just crypto culture.
Skaters are degens.
Snowboarders are degens.
BMX riders are degens.
I can honestly see OKDEGEN becoming a rebellious extreme sports brand built around that identity.
The art already has the attitude and personality to live in that world.
@Maximill15 & @endrythi have something special here.
The most iconic NFT collections give collectors a character they can identify with.
A project exploring this idea is @PepeExplorers 🐸🚀
Created by @TrystanNFT, Pepe Explorers brings one of the internet’s most recognizable characters into a new universe built around discovery, rarity, and personalization.
A collection of 10,000 space explorers with over 1,000 unique accessories designed to create endless combinations across the collection.
From space gear to samurai-inspired traits, every Explorer is built to feel different.
Because traits help collectors express their identity and find a character that represents them.
After months of building, Pepe Explorers officially launched on June 10th.
The mission:
Explore.
Expand.
Evolve.
As NFTs evolve, the strongest projects are creating characters people connect with and communities people want to help grow.
Special shoutout to community members like:
@10kai_nft@0xPleb@aloha_ar@pduivenb@MunchBaby1337@Ati007
Who else from The Pepe Explorers community deserves a shoutout as well? 🐸
Everyone remembers the feeling of opening a Pokémon pack hoping to pull something rare ✨
That excitement is what made collecting special.
@rarible is partnering with @Collector_Crypt to bring that experience onchain.
What collectible would you want to see brought onchain? 👀
Making physical collectibles easier to access, trade, and verify.
Instant liquidity.
Verified authenticity.
Global collectors.
The next era of collecting is becoming phygital.