Jason Littrell (h/h)

Obsessed with the success of independent hospitality brands.

[Jason Littrell (h/h) @JasonLittrell]

JBF Outstanding Bar gets called tomorrow night.

The trade press has its picks. The trade itself has a different read. Both are now visible.

Markets close at noon ET.

https://t.co/IrQYDamI3O

[Jason Littrell (h/h) @JasonLittrell]

15M Americans on GLP-1s. Studies show 30-60% drop in alcohol intake.

Big Food has been naming Ozempic on earnings calls for 18 months. The Big 6 spirits CEOs still won't.

Which one breaks first? Predict: https://t.co/4Km53tSrQF

[Jason Littrell (h/h) @JasonLittrell]

5/ Compliance is not a document.
It’s a process.
Wage rules, ADA, licensing, it all compounds.

[Jason Littrell (h/h) @JasonLittrell]

1/ Restaurants don’t just get built in the kitchen.
They get built in the lease.

[Jason Littrell (h/h) @JasonLittrell]

4/ Clauses to understand cold:
- assignment
- “good guy”
- rent escalations
- free rent vs buildout timeline

[Jason Littrell (h/h) @JasonLittrell]

New client install, day 43. Week one was rough, three retrains on the phone agent. Week three a local feature ran, 28 inquiries, 16 booked. Week six the owner texted me: "I forgot the system was on." That's the goal. Not a wow moment. Forgetting it's there.

[Jason Littrell (h/h) @JasonLittrell]

Most agencies say the first 14 days are about onboarding. They're really about catching what you can't see yet. Count the touchpoints. Install one spine. Test it like a customer. Tune. Hand over the dashboard. Disappear. That's the playbook.

[Jason Littrell (h/h) @JasonLittrell]

Quiet churn starts with missed follow ups. Simple fix: every Monday, pull the last 5 touchpoints for each active client + flag the initiation ratio (who reaches out first). Make it a process, not a memory game. What would you systemize with 10 hours back/wk?

[Jason Littrell (h/h) @JasonLittrell]

Jim Beam paused Clermont. Bourbon's first crack in a decade-long boom.

Who's next? Wild Turkey, Heaven Hill, Buffalo Trace, Maker's are all sitting on record inventory.

Predict: https://t.co/Lf9DtyFEjG

[Jason Littrell (h/h) @JasonLittrell]

5/ Growth is depth.
Better prep. Better handoffs. Cleaner communication.
Not just a bigger title.

[Jason Littrell (h/h) @JasonLittrell]

1/ The best hospitality teams don’t get built on motivation.
They get built on standards.

[Jason Littrell (h/h) @JasonLittrell]

4/ If your only tool is intensity, you’ll eventually burn the room down.
Presence beats volume.

[Jason Littrell (h/h) @JasonLittrell]

Found a client paying $1/mo for a year. Four locations. System running calls, reviews, lead follow-ups across all of them. Stripe was quietly auto-recharging his wallet $25 at a time as it earned its keep. Pricing conversation this week. The track record closes it.

[Jason Littrell (h/h) @JasonLittrell]

In family-controlled spirits, governance kills more deals than economics. Worth remembering before the next leak. Full intelligence brief at The Spirits Wire. https://t.co/nJ57h83OWI (5/5)

[Jason Littrell (h/h) @JasonLittrell]

The Pernod and Brown-Forman talks ended April 28. The structure was almost there. Paris HQ. Dual listing. Alexandre Ricard as CEO with a Brown-Forman deputy. The deal died on family equity weight. (1/5)

[Jason Littrell (h/h) @JasonLittrell]

The next wave of large spirits deals will hit the same wall. Sazerac is family-controlled. Bacardi too. Beam Suntory. Every clean strategic combination on a whiteboard right now has the same governance problem the Pernod-BF deal just exposed. (4/5)